General Manager

Crunch Fitness - CR Holdings; Roswell (GA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Performance-driven compensation

Medical, Dental, Vision & Life Insurance

401K and PTO

$1000 Getaway Grant

Free Crunch membership

Continued education and advancement opportunities

Job summary

Crunch Fitness - CR Holdings is seeking a passionate General Manager for the Roswell club to drive membership sales and lead a high-performing team. You will oversee daily operations and ensure the highest level of member satisfaction while collaborating with regional leadership to achieve growth goals.

The ideal candidate will have proven sales leadership experience, an ambitious mindset, and a commitment to creating a positive and engaging work environment. The role offers a competitive compensation plan with comprehensive benefits, including medical insurance and a free Crunch membership.

Qualifications

• Proven success in sales leadership and hitting aggressive performance targets.
• Passion for developing high-performing teams and creating a winning culture.
• Competitive mindset with the ability to drive results under pressure.
• Prior management experience required, preferably in the fitness industry.

Responsibilities

• Achieve and exceed revenue goals by leading and coaching the sales team.
• Recruit, train, and mentor team members to create a high-performance culture.
• Ensure daily operations meet safety and cleanliness standards.
• Deliver exceptional customer service and address member concerns.
• Monitor performance metrics and implement improvement plans.
• Work collaboratively with regional leadership on operational strategies.
• Engage with the community to promote the brand and drive traffic.

Skills

Sales leadership

Team development

Communication skills

Business acumen

Job description

General Manager – Roswell Club

Here We GROW Again! Are you a high-performing leader ready to dominate in one of the fastest-growing fitness companies in the industry? At CR Fitness, we're not just opening clubs, we’re building a legacy. With 85+ locations currently and 100+ on the horizon, we’re looking for General Managers who are driven by sales, team performance, and winning. This role isn’t for the average, it’s for the ambitious. Crunch is where serious fitness meets serious fun.

Job Summary:

• The General Manager is responsible for the overall performance of the club, including revenue growth, team development, member satisfaction, and operational excellence.
• This role is ideal for a sales-driven leader who thrives in a fast-paced, goal-oriented environment and is passionate about developing talent and growing business results.

Key Responsibilities:

• Drive Membership Sales: Consistently achieve and exceed revenue goals by leading from the front and coaching the team to sell with confidence and urgency.

Lead, Develop & Motivate Your Team:

• Recruit, train, and mentor team members while creating a culture of accountability, positivity, and performance.

Execute Club Operations:

• Oversee all aspects of daily operations to ensure a clean, safe, and high-energy environment that exceeds member expectations.

Member Experience:

• Ensure top-tier customer service, handle escalated member concerns, and create a welcoming environment for all.

Performance Reporting & KPIs:

• Monitor daily, weekly, and monthly performance metrics and drive improvements through action plans.

Collaboration with Regional Leadership:

• Align with district and regional leadership on growth goals, compliance, and operational strategies.

Community Outreach:

• Represent the brand locally by building partnerships, attending events, and driving traffic to the club.

Qualifications:

• Proven success in sales leadership and hitting aggressive performance targets.
• Passion for developing high-performing teams and creating a winning culture.
• Competitive mindset with the ability to drive results under pressure.
• Relentless energy, positive attitude, and a lead-by-example work ethic.
• Strong business acumen and ownership mentality.
• Clear, confident, and persuasive communication skills.
• Prior management experience required (fitness industry preferred).

Benefits:

• A performance-driven compensation plan that rewards revenue growth, retention, and leadership.
• Medical, Dental, Vision & Life Insurance.
• 401K and PTO.
• $1000 Getaway Grant (GM & PTM only).
• Free Crunch membership + discounted training.
• Continued education and advancement opportunities.
• A chance to be part of one of the most aggressive growth stories in fitness.

Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.