General Manager

Mills Fleet Farm e-Commerce Enterprises, LLC; Marshfield (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

Fleet Farm seeks a General Manager – Store Operations to lead and inspire store teams across multiple locations. You will drive operational excellence, profit optimization, and a superior customer experience through strategic staffing, merchandising, and process improvements.

The role requires strong leadership, a track record in big-box retail, and the ability to travel as needed to support growth and store development projects.

Qualifications

• At least 5+ years of Big Box management experience.
• Bachelor’s degree in Business, Marketing, or related field.
• Proven ability to recruit, develop, and mentor staff.
• Strong understanding of retail operations and merchandising.
• Travel up to 75% including some nights/weekends.

Responsibilities

• Focus on the 5 Key Areas of Store Operations: Team Members, Customers, Store Readiness, Execution, and Profitability.
• Train, coach, and mentor the leadership team to ensure Best in Class execution.
• Oversee development plans for direct and indirect reports.
• Hire, train, develop, and manage performance of all Team Members.
• Continually monitor wage and expense budgets and take corrective action.
• Ensure policies, procedures, and guidelines are followed regarding customer service, safety, loss prevention, inventory management.
• Drive sales through superior merchandising and loyalty program promotion.

Skills

Big Box management

Leadership development

Strategic thinking

Data-driven decisions

Communication skills

Education

Bachelor's degree in Business or related field

Tools

MS Office

Job description

Now Hiring: General Manager – Store Operations

Location: May be based in any of our 50 retail locations

Reports To: District Manager
Department: Store Operations Status: Exempt

Be the Leader Behind Our Stores’ Success.

At Fleet Farm, we’re more than a store, we’re a way of life for the communities we serve. We’re seeking a high-energy, results-driven General Manager to lead and inspire our store teams, drive operational excellence, and champion an exceptional customer experience across multiple locations.

If you’re a strategic thinker with a passion for people, retail operations, and building strong teams, we want you on our team.

Are you an experienced big-box Retail Manager who can lead, execute, and drive profitability and excellence? Are you looking for a challenging career with a growing Midwest retailer? Do you have an interest in leading current and future store development projects? At Fleet Farm, you’ll find all of that and more!

We are looking for an experienced General Manager who can use their creative and entrepreneurial drive to manage all aspects of a retail store operation. Our General Managers recruit and develop staff, manage in-store product assortment and inventory, analyze margin and profit levels, drive store top-line sales and comp sales increases, advocate superior customer service, and develop strategies to address opportunities.

Key Responsibilities:

• The General Manager will focus on the 5 Key Areas of Store Operations: Team Members, Customers, Store Readiness, Execution, and Profitability.
• Train, coach, and mentor the leadership team to develop consistent and Best in Class execution.
• Oversee the development and execution of individual development plans for each of their direct and indirect reports.
• Ensure that all store areas are staffed according to budget and maximized for customer needs. In conjunction with the leadership team, hire, train, develop, and manage the performance of all Team Members.
• Continually monitor store wage and expense control programs, identify wage and expense budget variances, and take corrective action where necessary.
• Responsible for ensuring that all policies, procedures, and guidelines are understood and followed regarding customer service standards, backroom and sales floor standards, safety, loss prevention, inventory management, etc.
• Responsible for all activities associated with Federal Firearm disposition, acquisition, sales, inventory, and recordkeeping.
• Drive sales by using superior merchandising skills to ensure the best visual placement of product.
• Positive promotion of Fleet Farm customer loyalty program, credit card, and other company initiatives.

Who You Are:

• A seasoned retail leader with at least 5+ years of Big Box management experience
• A proven people developer, coach, and motivator
• A strong communicator with executive presence and the ability to present to all levels
• A data-driven decision-maker with strong business acumen and strategic insight
• Adaptable, organized, and capable of managing multiple priorities in a fast-paced environment
• A team player who thrives on collaboration and cross-functional partnerships

Requirements:

• Bachelor’s degree in Business, Marketing, or related field (or equivalent experience)
• Excellent knowledge of MS Office (Excel, Word, PowerPoint)
• Strong understanding of retail operations, logistics, compliance, and merchandising
• Ability to travel frequently (up to 75%, including some nights/weekends)
• Ability to pass State and Federal background checks (Federal Firearm Licensing)
• Must be willing and able to relocate as needed to support business needs and career growth opportunities.

Why You’ll Love Working at Fleet Farm:

• Be part of a growing, purpose-driven company
• Lead high-performing teams with autonomy and impact
• Competitive compensation and benefits
• Opportunities for career growth and advancement
• A culture rooted in community, integrity, and hard work

Ready to Drive Retail Success?

Join Fleet Farm and lead with purpose, passion, and performance.

Apply Now.

Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law. Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.

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Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.