General Manager

Crunch Fitness

Fort Worth (TX)

On-site

USD 75,000 - 110,000

Full time

14 days+

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Benefits offered by this job

Medical, Dental, Vision & Life Insurance

401K and PTO

$1000 Getaway Grant

Free Crunch membership

Discounted training

Continued education and advancement opportunities

Job summary

A leading fitness company in Fort Worth is seeking a General Manager to drive membership sales, develop teams, and ensure operational excellence. Ideal candidates will have proven success in sales leadership, a passion for team development, and prior management experience. This role offers a performance-driven compensation plan, medical benefits, and a chance to be part of a rapidly expanding organization.

Qualifications

Proven success in sales leadership and hitting aggressive performance targets.
Passion for developing high-performing teams.
Strong business acumen and ownership mentality.
Prior management experience required (fitness industry preferred).

Responsibilities

Drive Membership Sales: Achieve and exceed revenue goals.
Lead, Develop & Motivate Your Team: Recruit, train, and mentor team members.
Execute Club Operations: Ensure a clean, safe, and high-energy environment.
Member Experience: Ensure top-tier customer service and handle escalated concerns.
Performance Reporting & KPIs: Monitor performance metrics.
Collaboration with Regional Leadership: Align with leadership on growth goals.
Community Outreach: Build partnerships and represent the brand locally.

Skills

Sales leadership

Team development

Communication skills

Business acumen

Job description

Join to apply for the General Manager role at Crunch Fitness CR Fitness Holdings, LLC

1 day ago Be among the first 25 applicants

Join to apply for the General Manager role at Crunch Fitness CR Fitness Holdings, LLC

General Manager for our NEW Saginaw Club

Here We GROW Again! Are you a high-performing leader ready to dominate in one of the fastest-growing fitness companies in the industry?

At CR Fitness, we're not just opening clubs, we’re building a legacy. With 85+ locations and 100+ on the horizon, we’re looking for General Managers who are driven by sales, team performance, and winning. This role isn’t for the average, it’s for the ambitious.

Crunch is where serious fitness meets serious fun. As a General Manager, you’ll lead from the front, drive revenue, develop high-impact teams, and deliver exceptional member experience, all while building your own career trajectory within a company that’s exploding with opportunity.

Job Summary

The General Manager is responsible for the overall performance of the club, including revenue growth, team development, member satisfaction, and operational excellence. This role is ideal for a sales-driven leader who thrives in a fast-paced, goal-oriented environment and is passionate about developing talent and growing business results.

Key Responsibilities

Drive Membership Sales: Consistently achieve and exceed revenue goals by leading from the front and coaching the team to sell with confidence and urgency.
Lead, Develop & Motivate Your Team: Recruit, train, and mentor team members while creating a culture of accountability, positivity, and performance.
Execute Club Operations: Oversee all aspects of daily operations to ensure a clean, safe, and high-energy environment that exceeds member expectations.
Member Experience: Ensure top-tier customer service, handle escalated member concerns, and create a welcoming environment for all.
Performance Reporting & KPIs: Monitor daily, weekly, and monthly performance metrics and drive improvements through action plans.
Collaboration with Regional Leadership: Align with district and regional leadership on growth goals, compliance, and operational strategies.
Community Outreach: Represent the brand locally by building partnerships, attending events, and driving traffic to the club.

What We Look For

Proven success in sales leadership and hitting aggressive performance targets
A passion for developing high-performing teams and creating a winning culture
A competitive mindset with the ability to drive results under pressure
Relentless energy, positive attitude, and a lead-by-example work ethic
Strong business acumen and ownership mentality
Clear, confident, and persuasive communication skills
Prior management experience required (fitness industry preferred)

What We Offer

A performance-driven compensation plan that rewards revenue growth, retention, and leadership
Medical, Dental, Vision & Life Insurance
401K and PTO
$1000 Getaway Grant (GM & PTM only)
Free Crunch membership + discounted training
Continued education and advancement opportunities
A chance to be part of one of the most aggressive growth stories in fitness

If you’re ready to lead a team, hit big numbers, and build your future, this is your shot.

Apply TODAY — and let’s win together.

About CR Fitness

CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, and Tennessee and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness.

Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.

Seniority level