General Manager

Crunch Fitness CR Fitness Holdings, LLC; McKinney (TX); On-site; USD 70,000 - 145,000; Full time

Benefits offered by this job

Medical, Dental, Vision & Life

401K and PTO

Getaway Grant

Free Crunch membership

Advancement opportunities

Job summary

Crunch Fitness CR Fitness Holdings, LLC is seeking a General Manager for the McKinney club. You will lead from the front, drive membership sales, and build high-performing teams while delivering exceptional member experiences in a fast-growing fitness company.

You will oversee daily operations, develop talent, and align with regional leadership to achieve ambitious growth targets, all while shaping the club culture and ensuring operational excellence.

Qualifications

• Experience leading sales teams and hitting aggressive targets.
• Ability to develop high-performing teams and sustain a winning culture.
• Strong business acumen with ownership mentality.

Responsibilities

• Drive Membership Sales: lead from the front to meet and exceed revenue goals.
• Lead, develop & motivate your team with accountability and performance culture.
• Oversee daily club operations to maintain a clean, safe, high-energy environment.
• Ensure top-tier member experience and handle escalated member concerns.
• Monitor KPIs and drive improvements through action plans.
• Collaborate with regional leadership on growth goals and compliance.
• Represent the brand locally through partnerships and events.

Skills

Sales leadership

Team development

Operational excellence

Revenue growth

People management

Communication skills

Job description

General Manager- McKinney Club

Here We GROW Again!

Are you a high-performing leader ready to dominate in one of the fastest-growing fitness companies in the industry?

At Southwest Fitness, a division of CR Fitness, we're not just opening clubs — we’re building a legacy. With 100+ locations and 100+ more on the horizon, we’re looking for General Managers who are driven by sales, team performance, and winning. This role isn’t for the average — it’s for the ambitious.

Crunch is where serious fitness meets serious fun. As a General Manager, you’ll lead from the front, drive revenue, develop high-impact teams, and deliver exceptional member experience, all while building your own career trajectory within a company that’s exploding with opportunity.

Job Summary

The General Manager is responsible for the overall performance of the club, including revenue growth, team development, member satisfaction, and operational excellence. This role is ideal for a sales-driven leader who thrives in a fast-paced, goal-oriented environment and is passionate about developing talent and growing business results.

Key Responsibilities

• Drive Membership Sales: Consistently achieve and exceed revenue goals by leading from the front and coaching the team to sell with confidence and urgency.
• Lead, Develop & Motivate Your Team: Recruit, train, and mentor team members while creating a culture of accountability, positivity, and performance.
• Execute Club Operations: Oversee all aspects of daily operations to ensure a clean, safe, and high-energy environment that exceeds member expectations.
• Member Experience: Ensure top-tier customer service, handle escalated member concerns, and create a welcoming environment for all.
• Performance Reporting & KPIs: Monitor daily, weekly, and monthly performance metrics and drive improvements through action plans.
• Collaboration with Regional Leadership: Align with district and regional leadership on growth goals, compliance, and operational strategies.
• Community Outreach: Represent the brand locally by building partnerships, attending events, and driving traffic to the club.

What We Look For

• Proven success in sales leadership and hitting aggressive performance targets
• A passion for developing high-performing teams and creating a winning culture
• A competitive mindset with the ability to drive results under pressure
• Relentless energy, positive attitude, and a lead-by-example work ethic
• Strong business acumen and ownership mentality
• Clear, confident, and persuasive communication skills
• Prior management experience required (fitness industry preferred)

What We Offer

• A performance-driven compensation plan that rewards revenue growth, retention, and leadership ($70-$145K)
• Medical, Dental, Vision & Life Insurance
• 401K and PTO
• $1000 Getaway Grant (GM & PTM only)
• Free Crunch membership + discounted training
• Continued education and advancement opportunities
• A chance to be part of one of the most aggressive growth stories in fitness

If you’re ready to lead a team, hit big numbers, and build your future, this is your shot.

About CR Fitness

CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, Tennessee, and Arizona and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness.

Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.