General Manager

FALL CREEK FARM & NURSERY; Daytona Beach (FL); On-site; USD 52,000 - 80,000; Full time

Job summary

FALL CREEK FARM & NURSERY in Daytona Beach, FL seeks an experienced Retail Operations Manager to oversee staff, inventory purchasing and tracking, and sales performance. You will drive program implementation, set goals with the store team, and ensure consistent communication with the corporate retail group.

The role focuses on maintaining accurate records, managing cashflow, and delivering excellent customer service within a cannabis retail environment. Weekend availability is required.

Qualifications

• Requires 2+ years as Assistant Store Manager or Store Manager in retail or hospitality.
• Must be at least 21 years old.
• Excellent communication and customer service skills.
• Proficient in MS Office; Smartsheet experience preferred.
• Ability to manage teams with integrity.

Responsibilities

• Manage dispensary cashflow, staff, schedules, inventory, and customer relations.
• Serve as a role model and resource for staff on products, policies, procedures, and regulations.
• Coordinate with corporate retail team to communicate accurate information to staff.
• Drive implementation of programs by motivating and supporting the store team to meet objectives.
• Plan and delegate responsibilities to Assistant Dispensary Manager(s) and/or store team for smooth operations.
• Coordinate and communicate goals to staff daily and weekly.
• Lead team meetings about location initiatives and upcoming changes.
• Create plans for operational efficiency and optimal results.
• Solicit feedback to understand customer and community needs.
• Provide training, coaching, feedback, and development opportunities to staff.
• Assist and support upset customers by finding equitable solutions.
• Provide regular inventory, sales, and profitability reports to corporate team.
• Maintain accurate records of all dispensary activities per local laws.

Skills

Retail management

Team leadership

Customer service

Communication skills

MS Office / Office suite

Education

High school diploma or GED

Tools

Smartsheet

MS Office

Job description

Requisition ID16760-Posted09/08/2026-Retail Ops - Management-Retail Ops

The General Manager is responsible for managing all personnel, inventory purchasing and tracking, sales goals and bonus targets, and the general day-to-day matters.

This role is expected to spend 20% of their time focused on inventory related activities and are held responsible for engaging in the activity of and maintaining accurate records for inventory.

Essential Duties and Responsibilities

• Responsible for managing dispensary cashflow, staff, schedules, inventory, and customer relations.
• Serves as a role model and resource for dispensary staff concerning products and services, policies and procedures, industry news and changes in regulations.
• Coordinates with the corporate retail team to ensure accurate information is communicated to dispensary staff.
• Drives the implementation of company programs by motivating and supporting the store team to develop and implement plans that meet objectives.
• Plans, identifies, and delegates responsibilities to the Assistant Dispensary Manager(s) and/or store-level team to ensure a smooth flow of operations within the company.
• Coordinate and communicate operational goals to staff on a daily and weekly basis.
• Hold and lead team meetings to discuss location initiatives and upcoming changes through shift meetings and other means of consistent communication.
• Creates implementation plans to achieve both operational efficiency and optimal results.
• Solicits feedback to understand customer needs and the needs of the community.
• Provide all dispensary employees with training, coaching, feedback, and developmental opportunities.
• Assist and support upset customers by finding equitable solutions to each situation.
• Provide regular inventory, sales, and profitability reports to the corporate retail team.
• Maintain and responsible for accurate records of all dispensary activities including daily cash reconciliations, customer records, sales, deliveries and returns in accordance with local laws and regulations.
• Assisting in the interviewing process and candidate selection.
• Other duties as assigned.

Minimum Qualifications

• High school degree or general education degree (GED) is required.
• A minimum of 2 years of experience as an Assistant Store Manager and/or Store Manager in retail or hospitality required.
• At least 21 years of age.
• Professional and leads with integrity and honesty.
• Flexibility to accommodate scheduling demands including some weekends, regularly scheduled shifts, and applicable holidays.
• Demonstrated passion to serving the adult cannabis community.
• Proven ability to manage teams effectively.
• Excellent communication and customer service skills.
• Highly proficient in MS Office Suite, including use of Smartsheet's.
• Strong operational skills in a customer-service environment.
• Ability to handle confidential and sensitive informa

Preferred Qualifications

Physical and Mental Demands

While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and/or position oneself, communicate, operate and/or prepare, place, position objects, tools, or controls. The employee must occasionally move packages weighing up to 10 lb. Able to stand up to 90% of the time. Specific hearing abilities required by this job include hearing in the normal audio range with or without correction. Specific vision abilities required by this job include close observation and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position.

Work is performed in a retail environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounter while performing the essential functions of this position.