FWS Student Assistant – Social Media Influencer

Georgia Highlands College; Cartersville (GA); On-site; USD 11,000 - 13,000; Part time

Job summary

Georgia Highlands College in Northwest Georgia seeks a Federal Work-Study Social Media Influencer to promote campus life through engaging content. You will capture events, create reels, and help manage GHC's official channels, aligning with branding guidelines.

The role partners with the Marketing team, supports recruitment and retention, and offers up to 19 hours per week at $12/hour. Candidates must be a current undergraduate student meeting SAP and FAFSA requirements and eligible for Federal

Qualifications

• High school diploma or equivalent and current GHC undergraduate student
• Satisfactory Academic Progress (SAP) currently being met
• Current-Year FAFSA on file with verifications and any other requirements complete
• Currently enrolled for at least six (6) credit hours (in most instances)
• Eligible for Federal Work-Study
• Enthusiastic about social media trends, content creation, and digital marketing
• Strong skills in photography, videography, and video editing (Canva, Adobe Spark, CapCut a plus)
• Familiarity with Instagram, TikTok, Facebook, YouTube
• Excellent communication and interpersonal skills
• Willing to travel between campuses as needed (transportation provided or reimbursed)

Responsibilities

• Capture photos and videos at events, on-campus activities, and other college-related happenings.
• Create reels, YouTube Shorts, and other short-form video content highlighting GHC’s student experience.
• Develop creative content strategies aligned with GHC branding guidelines.
• Collaborate with the Marketing team to schedule and post content on GHC’s official social platforms.
• Serve as an ambassador for GHC, reflecting the college’s culture, diversity, and academic opportunities.
• Track engagement metrics and provide feedback on student trends and preferences.
• Partner with students, faculty, and staff to identify key stories and events to highlight.
• Attend GHC events to document and promote activities.

Skills

Social media

Photography

Video editing

Content creation

Communication

Organization

Travel between campuses

Education

High school diploma or equivalent

Undergraduate student

Tools

Canva

Adobe Spark

CapCut

Microsoft Office

Job description

Georgia Highlands College is a multi-campus, state college member of the University System of Georgia. Founded in 1970 as Floyd Junior College, it now serves more than 6,000 students in Northwest Georgia and Northeast Alabama across its five locations in Rome, Cartersville, Marietta, and Dallas. GHC currently offers over 30 areas of study with associate degree and bachelor¿s degree options both in the classroom and online.

We are a growing and progressive institution with opportunities for great employees to grow in a fast-paced and challenging work environment that encourages employee wellness and overall success. Our combined efforts at GHC have led to numerous awards, honors, and countless stories of success for students and employees. This includes our most recent honor of being recognized as one of the semifinalists for the 2023 Aspen Prize for Community College Excellence.

The Federal Work-Study Social Media Influencer will play a vital role in promoting Georgia Highlands College (GHC) by creating engaging and dynamic content to enhance student retention and recruitment efforts. Reporting directly to the Campus Marketing team, this position is responsible for showcasing life at GHC through social media platforms, ensuring the content stays on-brand and helps maintain top-of-mind awareness for the college.

• Content Creation:

• Capture photos and videos at events, on-campus activities, and other college-related happenings.

• Create reels, YouTube Shorts, and other short-form video content highlighting GHC¿s student experience.

• Social Media Management:

• Develop creative content strategies aligned with GHC branding guidelines.

• Collaborate with the Marketing team to schedule and post content on GHC¿s official social media platforms.

• Brand Representation:

• Serve as an ambassador for GHC, showcasing the college¿s culture, diversity, and academic opportunities.

• Ensure all content represents the values and mission of GHC.

• Analytics and Reporting:

• Track engagement metrics to identify successful content strategies.

• Provide feedback to the Marketing team on student trends and preferences.

• Collaboration:

• Partner with students, faculty, and staff to identify key stories and events to highlight.

• Attend GHC events to document and promote activities.

• High school diploma or equivalent ++and++ current GHC undergraduate student with:¿

• Satisfactory Academic Progress (SAP) currently being met¿

• Current-Year FAFSA on file with all verifications an any other requirements complete¿

• Currently enrolled for at least six (6) credit hours (in most instances)¿

• Some prior experience is preferred but not required.¿ Job specific training will be provided.¿

• Must be eligible for Federal Work-Study.

• Enthusiastic about social media trends, content creation, and digital marketing.

• Strong skills in photography, videography, and video editing (experience with apps like Canva, Adobe Spark, or CapCut is a plus).

• Familiarity with major social media platforms, including Instagram, TikTok, Facebook, and YouTube.

• Excellent communication and interpersonal skills.

• Ability to work independently, meet deadlines, and stay organized.

• Must be willing to travel between campuses as needed (transportation provided or reimbursed when applicable).

This position pays $12.00 per hour for up to 19 hours per week

• Knowledge and ability to operate Microsoft office

• Critical thinking, decision making, problem solving within area of responsibility

• Understanding of customer service with experience

• Ability to follow specific directions

• Ability to communicate effectively and appropriately

• Ability to work independently on a task and utilize appropriate critical thinking, decision making, and problem solving within area of responsibility

For more information or questions about a job posting, please contact Human Resources by email at [e-mail]

For technical support, please call the USG Service Desk at [phone], or email [e-mail].

The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Offers of employment are contingent upon completion of a background investigation including a criminal background check demonstrating your eligibility for employment with Georgia Highlands College, as determined by Georgia Highlands College in its sole discretion, confirmation of the credentials and employment history reflected in your application materials and, if applicable, a satisfactory credit check.

Offers are made expressly subject to the applicable federal and state laws, to the statutes, rules and regulations of this institution and to the Bylaws and Policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request.

Georgia Highlands College provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Georgia Highlands College is dedicated to providing an accessible environment for all job seekers. If you need an accommodation to search or apply for a position, please request assistance by emailing [e-mail]. When contacting us, please include the title of the position you are applying for and details of the specific accommodation you need.