Full Time Marketing & Communications Manager

Behavioral Health Clinic, LLC; Town of Wausau (WI); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Healthcare Package

Opportunities for advancement and team

PTO and Holidays

Job summary

Behavioral Health Clinic, LLC is seeking a full-time Marketing & Communications Manager to plan and execute integrated campaigns that raise brand awareness, support referrals, and ensure consistent messaging across channels. You will manage the website, social media, newsletters, and key digital platforms, collaborating with Operations and clinical teams to align strategy with organizational goals.

The role requires 3–5+ years in healthcare marketing or a related field, strong writing and

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations or related field preferred.
• 3–5+ years of experience in marketing or communications, healthcare experience preferred.
• Experience with digital marketing tools and content creation.
• Strong written and verbal communication skills.

Responsibilities

• Plan, execute, and monitor marketing campaigns across digital channels.
• Track campaign performance and provide insights for improvement.
• Support referral growth through targeted marketing efforts.
• Coordinate branding and messaging across channels with internal teams.
• Maintain website, social media, newsletters, and online profiles.

Skills

Marketing

Communications

Digital marketing

Social media management

Project management

Written communication

Healthcare experience

Education

Bachelor’s degree in Marketing or Communications

Tools

Google Workspace

HubSpot / CRM

Canva

Analytics tools

Job description

Job Title:

Full Time Marketing & Communications Manager

Reports to:

Director of Operations

Description:

The Marketing & Communications Manager is responsible for executing and optimizing marketing initiatives that enhance brand awareness, support referral growth, and ensure consistent messaging across all channels. This role manages key digital platforms, content development, and marketing campaigns while collaborating with internal teams to support organizational goals.

Duties and Responsibilities:

Marketing Execution & Campaign Management

• Plan, execute, and monitor marketing campaigns across digital channels (email, social media, website, and paid ads)
• Track and report on campaign performance, providing insights and recommendations for improvement
• Support referral growth initiatives through targeted marketing efforts
• Identify and prioritize high-value referral sources (health systems, schools, PCPs, community orgs)
• Partner with leadership to support new location launches and service expansion
• Monitor market trends, competitor activity, and payer landscape to inform strategy
• Recommend new initiatives to increase client acquisition, retention, and service utilization

Digital Marketing & Content Management

• Maintain and update website content to ensure accuracy and alignment with brand standards
• Manage social media channels, including content creation, scheduling, and engagement
• Develop and distribute newsletters and email communications
• Maintain and update online directory profiles (e.g., Psychology Today, Therapy Den)
• Monitor and respond to online reviews and client feedback

Brand & Communications

• Ensure consistency in brand voice and messaging across all marketing materials
• Assist in the development of marketing collateral and promotional materials
• Support internal communication efforts as needed

Collaboration & Support

• Partner with clinical and administrative teams to support marketing initiatives
• Assist with coordination of outreach activities and events as needed
• Support tracking of key marketing metrics and contribute to monthly reporting

Other Duties

• Uphold the values and mission of Behavioral Health Clinic
• Foster a collaborative and professional work environment
• Maintain positive relationships with staff, clients, and community partners
• Manage marketing tools and platforms (email systems, CRM, scheduling integrations, analytics tools)
• Perform additional duties as assigned

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field preferred
• 3–5+ years of experience in marketing, communications, or related role (healthcare experience preferred)
• Experience with digital marketing tools (e.g., Google Workspace, HubSpot or CRM, Canva, basic analytics tools)
• Strong written and verbal communication skills
• Experience managing social media platforms and digital content
• Ability to manage multiple projects and deadlines effectively

Benefits:

• Salary Range: $70,000 – $80,000 annually
• Healthcare Package
• Supportive and collaborate team environment & Opportunities for advancement and leadership
• Package for Paid Time Off (PTO) and Holidays

As part of the onboarding process, all successful candidates will be required to complete Form I-9 (Employment Eligibility Verification) and undergo a background check, in accordance with applicable laws and company policies.