Full Stack Ads Manager — Google Ads & Meta

Suron; United States; Remote; USD 70,000 - 90,000; Full time

Benefits offered by this job

401k

No medical benefits

Job summary

SURON is seeking a Full Stack Ads Manager to oversee paid advertising campaigns across Google Ads and Meta. This fully remote role supports clients in the United States, focusing on strategy, launch, optimization, and reporting.

The ideal candidate will manage 10-15 client accounts, work with tracking scripts and APIs, and continuously improve landing pages and conversions while partnering with clients on performance.

Qualifications

• 2+ years of hands-on paid media experience
• Strong Google Ads experience (Search, Performance Max, Smart Bidding, conversions)
• Experience with Meta Ads Manager (campaign structure, audiences, testing)
• Working knowledge of advertising APIs, GTM, GCLID tracking, and call tracking tools
• Hands-on experience with AI coding tools to work with APIs, scripts, or landing pages
• Ability to build/edit landing pages with a page builder
• Proficiency in Excel/Sheets with data reconciliation between advertising and CRM
• Confident in communicating campaign performance to clients

Responsibilities

• Own campaign strategy and performance across Google Ads and Meta accounts
• Build and optimize campaigns including keywords, targeting, bidding, audiences, ad copy
• Monitor account health: spending, pacing, disapprovals, conversions
• Manage tracking and attribution: GTM, GA4, GCLID, call tracking, offline imports
• Improve landing page performance and A/B testing
• Reconcile advertising data with CRM to evaluate lead quality and costs
• Use AI tools and scripts to retrieve data and automate tasks
• Lead client calls and provide regular performance updates and reports
• Document changes and justify recommendations with performance data

Skills

Paid media experience

Google Ads

Meta Ads

APIs & tracking tools

AI coding tools

Landing pages

Excel/Sheets

Client communication

Tools

Google Tag Manager

GA4

GCLID tracking

Call tracking

Job description

Full Stack Ads Manager - Google Ads & Meta

Location: Fully Remote - United States

Employment Type: Full-time

Schedule: Eastern Time business hours

Compensation: $70,000-$90,000 base salary, plus a performance bonus tied to client cost per admission

Benefits: 401k | No medical benefits

About the Opportunity

Our client, a digital marketing agency serving the behavioral health industry, is seeking a Full Stack Ads Manager to manage paid advertising campaigns from strategy and launch through optimization and reporting.

This role combines paid media expertise with technical execution, landing page development, and direct client relationship management. You will oversee approximately 10-15 client accounts, helping clients generate qualified leads and improve results across insurance benefit verifications (VOBs), admissions, and acquisition costs.

The ideal candidate is comfortable working inside advertising platforms and using AI coding tools, APIs, and tracking scripts to improve campaign performance.

Key Responsibilities

• Own campaign strategy and performance: Manage a portfolio of Google Ads and Meta accounts, taking responsibility for campaign execution, budget management, and measurable client results.
• Build and optimize campaigns: Launch and improve Google Search, Performance Max, and Meta campaigns, including keywords, targeting, bidding, audiences, ad copy, and creative testing.
• Monitor account health: Review spending, budget pacing, ad disapprovals, conversion errors, and lead volume. Identify and resolve issues promptly.
• Manage tracking and attribution: Implement and maintain Google Tag Manager, GA4, GCLID capture, call tracking, Meta lead events, and offline conversion imports from CRM platforms.
• Improve landing page performance: Build, update, and A/B test landing pages to increase conversions and support campaign goals.
• Connect marketing activity to business results: Reconcile advertising platform data with CRM records to evaluate lead quality, VOBs, admissions, and acquisition costs.
• Use technical tools to improve execution: Work with AI coding agents, APIs, and scripts to retrieve data, automate tasks, troubleshoot tracking, and support landing page development.
• Manage client communication: Serve as the primary contact for assigned accounts, lead client calls, and provide regular performance updates and monthly reports.
• Document and prioritize improvements: Maintain clear records of campaign changes, explain the reasoning behind recommendations, and use performance data to guide next steps.

Required Qualifications

• 2+ years of hands-on paid media experience, specifically managing lead generation campaigns.
• Strong Google Ads experience, including Search, Performance Max, Smart Bidding strategies such as tCPA and tROAS, conversion actions, and offline conversion imports.
• Experience with Meta Ads Manager, including campaign structure, audience development, Instant Forms, and creative testing.
• Working knowledge of advertising APIs, Google Tag Manager, GCLID tracking, and call tracking tools such as CallRail or CTM.
• Hands-on experience with AI coding tools such as Claude Code, Codex, or Cursor to work with APIs, write scripts, troubleshoot tracking, or build landing pages.
• Ability to build and edit landing pages using a page builder.
• Proficiency in Excel or Google Sheets, including pivot tables and lookups, with the ability to reconcile advertising and CRM data.
• Confidence leading client conversations and explaining campaign performance in clear, practical terms.
• Strong organization, problem-solving skills, and accountability for results.

Preferred Qualifications

• Experience in behavioral health, healthcare, or another regulated industry.
• Familiarity with LegitScript and HIPAA considerations.
• Experience with Salesforce or GoHighLevel.
• Basic HTML/CSS skills and familiarity with SQL or BigQuery.
• Experience with Canva or AI tools for image and video creation.
• Google Ads or Meta certifications.

What Success Looks Like

• First 30 days: Complete onboarding and begin taking ownership of your assigned accounts.
• By 90 days: Demonstrate measurable improvements in campaign performance, including cost per VOB and cost per admission.

Interview Process

The process includes a recruiter screening, hiring manager interview, paid work sample, and final interview with company leadership. The work sample uses anonymized account data to assess how you evaluate performance and prioritize improvements.