Front-End Web Experience & Growth Manager

BlackLine; Los Angeles (CA); Hybrid; USD 133,000 - 167,000; Full time

Job summary

BlackLine is seeking a Front-End Web Developer Manager in hybrid Los Angeles to lead the marketing website strategy and execution. You will shape the information architecture, templates, and components to deliver a consistent, high-quality user experience that drives conversions and pipeline.

You will grow organic traffic, coordinate with SEO and content teams, mentor frontend staff, and partner with design, product marketing, and content to optimize BlackLine.com and related domains.

Qualifications

• Deep expertise in Vue.js (Vue 3) and Nuxt.js (Nuxt 3) for marketing sites.
• Strong JavaScript/TypeScript fundamentals for scalable, maintainable code.
• Experience with decoupled content platforms to empower distributed publishing.
• Proven track record in CRO, SEO, and data-driven web optimizations.
• Experience leading frontend teams and collaborating with design/content/product.

Responsibilities

• Lead the web strategy and manage BlackLine's marketing website to ensure brand consistency and conversions.
• Oversee IA, page templates, and components for a scalable UX across domains.
• Drive CRO programs, plan roadmaps, and manage agency partnerships.
• Grow organic traffic via SEO coordination and content, internal linking, and performance tweaks.
• Mentor frontend and SEO teams, and collaborate with design, content, and product marketing.

Skills

Vue.js (Vue 3)

Nuxt.js (Nuxt 3)

JavaScript (ES6+)

TypeScript

REST/GraphQL

Contentful/Sanity/Storyblok

Tailwind CSS

Vite

SEO & CRO

GA/Tag Manager

Tools

Contentful

Sanity

Storyblok

Netlify/Vercel

GitHub Actions

Vitest/Cypress/Playwright

Job description

BlackLine is seeking a Front-End Web Developer Manager in hybrid Los Angeles to lead the marketing website strategy and execution. You will shape the information architecture, templates, and components to deliver a consistent, high-quality user experience that drives conversions and pipeline.

You will grow organic traffic, coordinate with SEO and content teams, mentor frontend staff, and partner with design, product marketing, and content to optimize BlackLine.com and related domains.