Front-End Web Developer

Escalade Sports; Evansville (IN); On-site; USD 70,000 - 90,000; Full time

Job summary

Escalade Sports in Evansville, Indiana is looking for a Shopify Front-End Developer to elevate its digital presence. The ideal candidate will have 3+ years of experience, strong Shopify skills, and a proven ability to enhance user engagement across various brand sites.

Responsibilities include developing and maintaining Shopify storefronts, optimizing web assets, and collaborating with internal and external teams. Join us to drive the technical evolution of our brand portfolio while working in a dynamic environment.

Qualifications

• 3+ years of professional front-end web development experience with Shopify.
• Strong proficiency in Liquid and schema architecture.
• Solid understanding of responsive web design and mobile-first development.

Responsibilities

• Develop, customize, and maintain responsive Shopify storefronts.
• Update brand sites to Shopify 2.0 Themes.
• Optimize web assets and audit front-end code.

Skills

Front-end web development

Liquid

Responsive web design

Communication skills

GitHub

Tools

Shopify CLI

GA4

GTM

Job description

Position Title: Shopify Front-End Developer

Reporting To: President - Sports Group

Status: Exempt

Job Purpose

For nearly a century, Escalade Sports has been a leader in the sports and outdoor recreation industries, building world‑class brands that bring families and communities together through play. Because our digital storefronts play a critical role in the consumer journey, we are looking for a dynamic, forward‑thinking Shopify Web Developer to elevate our digital presence and drive the technical evolution of our brand portfolio.

Responsibilities

• Develop, customize, and maintain responsive, mobile‑first Shopify storefronts across 9 brand sites.
• Update brand sites to Shopify 2.0 Themes.
• Build, test, and deploy front‑end features, landing pages, and A/B test variations designed to improve user engagement and conversion rates.
• Optimize web assets and audit front‑end code to ensure maximum page‑load speeds, excellent Core Web Vitals, and strong SEO, GEO and AEO foundations.
• Lead innovation by staying ahead of UI/UX trends and proactively recommending improvements to our tech stack and processes.
• Work closely with internal IT Team and external partners to ensure functionality.
• Work closely with Brand and Creative Teams to enhance customer experience.

In this role, you will bring our brands to life across a diverse commerce ecosystem, including:

• goalrilla.com and goalsetter.com
• swingsets.com and ravesports.com
• onixpickleball.com and stigaus.com

Qualifications & Requirements

• 3+ years of professional front‑end web development experience, with a proven track record of building and customizing Shopify storefronts.
• Strong proficiency in Liquid and schema architecture.
• Familiarity with GitHub and Shopify CLI for proper deployment.
• Solid understanding of responsive web design practices and mobile‑first development paradigms.
• Experience with GA4 and GTM.
• A keen eye for design aesthetics, excellent attention to detail, strong communication skills, and the ability to meet deadlines in a fast‑paced environment.
• A strong portfolio demonstrating live Shopify web pages, interactive front‑end components, and responsive layout implementations.

Physical Demands

• Sitting, talking and listening at least 2/3 of the time.
• Lifting up to 25 pounds.
• Stooping and kneeling.
• Fine motor coordination.

Working Conditions

• Occasional domestic travel required.

Legal Disclaimer

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee; other duties may be assigned.

Equal Opportunity Employer

Escalade is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran or other legally protected status.