Freelance Marketing Consultant

XpertReach; United States; Remote; USD 83,000 - 165,000; Part time

Job summary

XpertReach is seeking a Freelance Marketing Consultant to develop and optimize digital marketing strategies across SEO, content, social, PPC and email. The role emphasizes delivering measurable results for multiple clients on a project basis, with remote collaboration and flexible scheduling.

The ideal candidate has 3–5 years in digital marketing, strong analytics, and the ability to work independently in a remote setting, driving brand awareness and lead generation.

Qualifications

• Bachelor’s degree or higher in Marketing, Business, Communications or related field.
• 3–5+ years in digital marketing and campaign optimization.
• Experience across SEO, PPC, social media, email marketing and analytics.

Responsibilities

• Create and execute tailored digital marketing strategies aligned with client goals.
• Identify growth opportunities across digital channels.
• Design, launch, and manage campaigns across social, email, SEO, PPC and content.
• Monitor performance with data-driven adjustments to KPIs.
• Analyze data and present actionable insights to stakeholders.
• Consult with clients to understand goals, audiences and challenges.
• Maintain clear communication to align expectations with clients.

Skills

Digital marketing strategy

SEO

Content marketing

Social media

PPC

Email marketing

Analytics

Communication

Independent work

Education

Bachelor’s degree in Marketing, Business, Communications

Master’s degree or certifications (Google Analytics, HubSpot)

Tools

Google Analytics

Google Ads

Facebook Ads Manager

SEMrush

Hootsuite

CRM software

Job description

We are seeking a highly skilled Freelance Marketing Consultant specializing in Digital Marketing to join our team on a project basis. The ideal candidate will have extensive experience in digital marketing strategies, including SEO, content marketing, social media, PPC, email marketing, and analytics. As a Marketing Consultant, you will develop, implement, and optimize customized digital marketing strategies that drive brand awareness, lead generation, and customer engagement for our clients.

Key Responsibilities

• Create and execute tailored digital marketing strategies that align with client goals, target audiences, and market trends.
• Identify and recommend growth opportunities across various digital channels.
• Campaign Management:
• Design, launch, and manage campaigns across channels, including social media, email, SEO, PPC, and content.
• Monitor campaign performance, making data-driven adjustments to improve KPIs.
• Content & SEO Optimization:
• Conduct keyword research, develop content strategies, and oversee content creation.
• Optimize website and campaign content to improve search engine rankings and organic traffic.
• Develop social media strategies to increase brand presence and audience engagement on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Track and optimize social media ad campaigns.
• Analytics & Reporting:
• Analyze marketing data and KPIs to measure campaign effectiveness.
• Generate and present reports with actionable insights to stakeholders.
• Consult with clients to understand business goals, target audiences, and challenges.
• Maintain clear, ongoing communication with clients to ensure alignment and manage expectations.

Requirements

Qualifications

• Education:Bachelor’s degree in Marketing, Business, Communications, or related field. Master’s degree or relevant certifications (e.g., Google Analytics, HubSpot, etc.) preferred.
• Experience:
• Minimum of 3-5 years of experience in digital marketing.
• Proven experience managing and optimizing digital campaigns across SEO, PPC, social media, and email marketing.
• Skills:
• Expertise in tools like Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Hootsuite, and CRM software.
• Strong analytical skills with the ability to interpret data, track metrics, and identify trends.
• Excellent written and verbal communication skills, with a creative approach to marketing challenges.
• Ability to work independently, prioritize tasks, and meet deadlines in a remote work environment.

Preferred Attributes

• Strong project management skills and attention to detail.
• Proactive problem-solving abilities with a passion for digital marketing trends.
• Experience working with clients in various industries, including e-commerce, B2B, and B2C.

Benefits of Working with Us

• Flexible, remote work environment.
• Opportunity to work with a variety of clients and projects.