Freelance Local Event Producer & Promoter

Sofar Sounds; St. Louis (MO); On-site; USD 1,000 - 56,000; Full time

Job summary

Sofar Sounds is seeking a Freelance Local Producer to curate, produce, and promote concerts and live events within your city, while representing Sofar on a local level and aligning with a global platform. You’ll own the local strategy, artist and venue curation, and drive ticket sales, with full support from a global team.

This commission-based freelance role typically takes place on weekends and evenings. Earnings vary by show volume and profitability, with Sofar handling logistics and support

Qualifications

• 3–5 years of experience in live event curation, production, or promotions.
• Deep roots in your local scene with an existing network of artists, venues, and community connectors.
• Proven ability to promote events, grow an audience from scratch, and drive local demand via social media, partnerships, press, and outreach.

Responsibilities

• Lead curation and booking for shows in your city, sourcing high-quality, diverse artists and unique venues.
• Build and execute your city’s event strategy: show frequency, neighborhoods, themes, and growth plans.
• Own your local promotion and ticket sales, acting as the marketing engine for your city to fill every show.
• Manage staffing and show quality, ensuring a great experience for guests, artists, and venues.
• Manage financial performance, keeping events profitable and healthy.
• Identify and partner with community organizations to broaden Sofar’s reach and co-promote shows.
• Support inbound global brand partnership activations with seamless event execution.
• Collaborate with other Sofar producers globally to share best practices and grow the network.

Skills

Live event production

Ticket sales

Community outreach

Partnerships

Time management

Communication

Job description

Sofar Sounds is seeking a Freelance Local Producer to curate, produce, and promote concerts and live events within your city, while representing Sofar on a local level and aligning with a global platform. You’ll own the local strategy, artist and venue curation, and drive ticket sales, with full support from a global team.

This commission-based freelance role typically takes place on weekends and evenings. Earnings vary by show volume and profitability, with Sofar handling logistics and support