Freelance Graphic Designer

3.1 Phillip Lim; New York (NY); On-site; USD 55,000 - 96,000; Part time

Job summary

3.1 PHILLIP LIM is seeking a talented and detail-oriented Graphic Designer to join our team on a freelance basis. This role supports the visual expression of the brand across e-commerce, email, social media, paid media, photo production, events, wholesale, PR, and other marketing initiatives.

The Graphic Designer will work closely with cross-functional teams to create, adapt, organize, and deliver cohesive visual assets while maintaining the brand's visual standards.

Qualifications

• Bachelor's degree in Graphic Design, Visual Communications, or related field.
• Proven experience as a Graphic Designer in fashion, luxury, retail, or lifestyle.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) and Keynote.
• Strong typography, color theory, layout, visual hierarchy, and digital asset specifications.
• Strong photo-editing and light-retouching skills with attention to detail.
• Ability to create static, animated, and video creative for digital channels.
• Excellent communication and cross-functional collaboration skills.

Responsibilities

• Resize and adapt imagery for email, SMS, homepage, social media, and paid advertising.
• Add copy and other required graphic elements to existing imagery.
• Design email and social creative assets, including JPEGs, video, and GIFs.
• Create and adapt creative for Instagram Stories, homepage placements, email, SMS, and other digital touchpoints.
• Create and adapt Meta and Google advertising creative across campaigns, ensuring brand consistency.
• Attend seasonal e-commerce shoots and manage on-set workflow to keep schedule.
• Perform light retouching and color adjustments for brand consistency.
• Prepare and organize final image assets for handoff to ecommerce teams.

Skills

Adobe Creative Suite

Typography & layout

Photo editing

Video editing & motion

Communication & collaboration

Education

Bachelor's degree in Graphic Design or related field

Tools

Photoshop

Illustrator

Premiere Pro

After Effects

Keynote

Job description

3.1 PHILLIP LIM is seeking a talented and detail-oriented Graphic Designer to join our team on a freelance basis. This role supports the visual expression of the brand across e-commerce, email, social media, paid media, photo production, events, wholesale, PR, and other marketing initiatives. The Graphic Designer will work closely with cross-functional teams to create, adapt, organize, and deliver cohesive visual assets while maintaining the brand's visual standards.

RESPONSIBILITIES

Digital & Marketing Asset Production

• Resize and adapt existing imagery for email, SMS, homepage, social media, and paid advertising, ensuring assets meet the correct platform dimensions and specifications.
• Add copy and other required graphic elements to existing imagery when needed.
• Design email and social creative assets, including JPEGs, video, and GIFs, for marketing initiatives.
• Create and adapt creative for Instagram Stories, homepage placements, email, SMS, and other digital touchpoints.

Paid Media

• Create and adapt Meta and Google advertising creative across key campaign needs, including sale, new-season introductions, and UGC content.
• Ensure paid media assets are visually consistent with the brand identity and appropriate for each platform and campaign objective.

Seasonal E-Commerce Shoots

• Attend seasonal e-commerce shoots on set and work closely with the photographer and photo assistant to ensure all products are photographed and the shoot remains on schedule.
• Use the pre-produced shot list to track products photographed and monitor shoot progress throughout the day.
• Review and select final e-commerce images for each look, targeting approximately five key images per look, including styled/casual, full-body with and without accessories, side, back, and detail/close-up imagery as appropriate.
• Review style-out guides and work with the production team and stylists to ensure the intended looks are captured.
• After the shoot, review photographer-edited selects and perform a final light-editing pass to address details such as flyaway hairs, wrinkles, bumps, and other minor imperfections before final delivery.
• Prepare and organize final image assets for handoff to the e-commerce team.
• Support the creation of image decks used by copywriters to develop e-commerce product copy.

Photo Editing & Retouching

• Perform light retouching on styled photography and other brand imagery.
• Make photo color adjustments and minor visual corrections as needed while maintaining a natural, consistent brand aesthetic.

Brand & Event Creative

• Create creative flyers, decks, invitations, and other visual materials for wholesale, PR, Japan, and internal brand initiatives.
• Develop creative for market appointments, store events, private events, trunk shows, sample sales, and other special projects.
• Maintain consistency with the brand's established visual identity, typography, logos, and creative standards across all materials.

Workflow & Cross-Functional Collaboration

• Manage multiple creative requests and deadlines across digital marketing, e-commerce, wholesale, PR, and other teams.
• Work from team task lists and established production workflows to organize incoming creative requests and deliver assets on schedule.
• Collaborate with internal stakeholders to understand requirements, clarify deliverables, and ensure final creative meets the intended use and specifications.
• Maintain organized files and final assets so creative can be easily accessed and reused by the broader team.

REQUIREMENTS

• Bachelor's degree in Graphic Design, Visual Communications, or a related field preferred.
• Proven experience working as a Graphic Designer, preferably within the fashion, luxury, retail, or lifestyle industry.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, Premiere Pro, and After Effects, as well as Keynote and other relevant design software.
• Strong understanding of typography, color theory, layout design, visual hierarchy, and digital asset specifications.
• Strong photo-editing and light-retouching skills with a keen eye for detail.
• Ability to create and adapt static, animated, and video creative for digital marketing channels.
• Excellent communication skills and ability to collaborate effectively with creative, e-commerce, marketing, wholesale, PR, and production teams.
• Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines simultaneously.
• Ability to work efficiently in a fast-paced environment and adapt to changing priorities.
• Passion for fashion, art, photography, and design, with a strong portfolio demonstrating a range of digital and brand creative work.