Freelance Digital News Producer

Optimum; Bethpage (NY); On-site; USD 53,000 - 86,000; Part time

Job summary

News 12 is seeking a Freelance Content Producer to craft and curate digital-first news content, collaborating with editors to adapt traditional coverage for online platforms. You will manage multimedia storytelling, optimize for SEO, and contribute to audience growth across web and social channels.

The role requires strong storytelling, technical proficiency, and a keen understanding of digital audience behavior. Frequent travel between newsrooms is expected as part of this freelance engagement.

Qualifications

• Bachelor’s degree in marketing, communications, media, journalism, or related field.
• 7+ years building and executing digital strategies in news or media.
• 4+ years in a fast-paced, complex organization.
• Strong understanding of major social media platforms and headlines/writing.
• Strong analytical skills and ability to interpret performance data.
• Proficiency with digital management tools and analytics platforms.
• Highly organized with multitasking and prioritization abilities.
• Willingness to travel between newsrooms weekly.

Responsibilities

• Produce and edit digital-first news content, including articles, videos, graphics, and social media posts.
• Optimize content for SEO and audience engagement across digital platforms.
• Collaborate with reporters, editors, and other teams to enhance online storytelling.
• Manage and update social media channels (Facebook, Instagram, TikTok, and X) with timely and accurate news.
• Edit and produce videos to accompany digital stories and social media content.
• Send push alerts and update websites and social platforms during breaking and developing news.
• Monitor digital performance metrics and adjust strategies to improve reach and engagement.
• Stay current with emerging digital trends, tools, and best practices.
• Ensure all content meets journalistic ethics and organizational standards.
• Support live coverage, streaming events, and interactive multimedia experiences.
• Engage with audiences through social media and community-building efforts.

Skills

Storytelling

Analytics

Editorial writing

Social media management

Cross-team collaboration

Travel readiness

Education

Bachelor’s degree in marketing, communications, media, journalism, or related field

Tools

Analytics platforms

Digital management tools

Job description

News 12 is seeking a Freelance Content Producer to craft and curate digital-first news content, collaborating with editors to adapt traditional coverage for online platforms. You will manage multimedia storytelling, optimize for SEO, and contribute to audience growth across web and social channels.

The role requires strong storytelling, technical proficiency, and a keen understanding of digital audience behavior. Frequent travel between newsrooms is expected as part of this freelance engagement.