Freelance Copywriter, Pregnancy & Baby

Good Inside; New York (NY); Hybrid; USD 83,000 - 96,000; Full time

Job summary

Good Inside is seeking an experienced Copywriter, Pregnancy & Baby, to craft warm, credible copy for expecting and new parents across social, email, blogs, and landing pages.

You will own the process from brief to finished work, pitch ideas, and ensure alignment with Good Inside's voice. Occasional in-person sessions in Midtown Manhattan may occur; flexible, non-exclusive engagement for multiple clients.

Qualifications

• Experienced copywriter with a portfolio in pregnancy, baby, parenting or maternal health.
• Familiar with expecting and new parents’ needs and concerns.
• Able to adapt across paid social, emails, blogs, and landing pages.

Responsibilities

• Write copy across channels: paid social, emails, blogs, partnerships, landing pages.
• Connect with expecting and new parents; deliver copy that builds trust.
• Own your process: research, draft, and meet deadlines.
• Pitch hooks and concepts; match the brand voice with guidance review.
• Collaborate on revisions and leverage performance data when available.

Skills

Copywriting

Pregnancy & Baby content

Independent contractor

Project management

Membership/subscription familiarity

Performance insights usage

Job description

Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.

Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started. We’re refining our product and expanding our reach to empower even more families.

We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.

The Engagement

We're engaging an independent Copywriter, Pregnancy & Baby to help bring Good Inside to expecting and new parents through compelling, thoughtful copy.

Projects will include paid social, emails to members and non-members, blog posts, editorial content, partnership campaigns, and landing pages. We'll share a brief for each project with the goal, audience, and timeline, and you'll decide how to approach the work.

We're looking for someone who deeply understands this space and has written for it professionally for multiple clients or brands. You know the questions, emotions, and decisions that come with pregnancy and life with a baby, and how to write about them with warmth, clarity, and credibility.

You bring the expertise to take a brief and deliver polished copy using your own process. We care about the results, not how or when you get there.

Project Scope

• Write Across Channels
  Deliver copy for paid social, member and non-member emails, blog posts, editorial content, partnerships, and landing pages. Additional project types can be added by mutual agreement.
• Connect With Expecting and New Parents
  Bring your expertise in pregnancy and early parenthood to each project. Deliver copy that makes parents feel understood, answers real questions, and builds trust without leaning on fear or guilt.
• Own Your Process
  Turn a project brief into finished work using your own research, drafting, and working methods. Ask focused questions up front, then deliver by the agreed deadline.
• Bring Ideas to the Work
  Pitch strong hooks, fresh angles, and thoughtful concepts, drawing on your knowledge of the audience.
• Match the Brand Voice
  Deliver copy that fits Good Inside's voice and brand guidelines. Our experts review content on sensitive or medical topics before publication.
• Revisions and Results
  Each project includes revision rounds based on our consolidated feedback. Where available, we'll share performance data you can use to sharpen future projects.

What We're Looking For

• An experienced copywriter with a strong portfolio in the pregnancy, baby, parenting, or maternal health space. Direct experience writing about pregnancy and babies is essential
• Deeply familiar with the needs, concerns, and everyday experiences of expecting and new parents
• A versatile writer who can move from a paid social hook to an email to a substantive blog post
• An established independent writer who can take a brief and turn it into polished work
• Comfortable scoping projects, setting timelines, and making creative decisions with the information available
• A clear, thoughtful writer who balances empathy and credibility with marketing goals
• Organized and reliable at managing multiple projects and deadlines
• Open to feedback, with strong ownership of your deliverables
• Have experience with membership or subscription businesses
• Have written for expert-led brands or translated expert guidance into accessible consumer content
• Have experience using performance insights to improve paid social and email copy
• Rate: $60–70 per hour, invoiced monthly and paid within 30 days
• Estimated volume: roughly 15–20 hours per week, depending on project flow. This is an estimate, not a set schedule.
• Your own schedule and location, with occasional in-person sessions in Midtown Manhattan when a project calls for it
• A non-exclusive engagement: you're free to work with other clients

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.