Freelance Account Director

T&Pm; New York (NY); On-site; USD 96,000 - 126,000; Full time

Job summary

Wpp Group in New York is seeking an experienced Freelance Account Director to support our content studio on a leading entertainment client. You will oversee campaigns from brief to delivery, lead senior client relationships, and coordinate cross-functional teams across creative, strategy, and production.

The role involves owning complex workstreams, driving strategic partnership, and balancing creative ambition with measurable business results.

Qualifications

• 8+ years of agency account management experience, including at director level.
• Strong relationship management and senior stakeholder leadership.
• Ability to lead complex, integrated campaigns across multiple channels.

Responsibilities

• Serve as senior point of contact for the client and manage expectations.
• Lead day-to-day management of complex projects and campaigns from briefing to delivery.
• Collaborate with creative, strategy, production and project management teams to ensure on-time, on-budget delivery.
• Oversee branding initiatives, brand identity, and large-scale creative systems.
• Drive integrated and performance marketing with CRM, email, SMS, and direct marketing.

Skills

Client relationship management

Senior account leadership

Cross-functional collaboration

Project ownership

Strategic thinking

Freelance agility

Job description

We are looking for an experienced Freelance Account Director to support our content studio team on a leading entertainment client, overseeing projects and campaigns from initial brief through to final delivery.

This is a hands-on, client-facing role requiring strong relationship management, strategic thinking, and the ability to lead complex, integrated workstreams in a fast-paced environment. You will serve as a trusted partner to the client, ensuring projects run smoothly, creative work meets business objectives, and teams remain aligned across multiple priorities. You will be expected to step in quickly, take ownership of complex workstreams, and confidently lead projects from brief through delivery.

You will play a key role in overseeing brand and performance-driven creative, including campaigns across digital, social, email, CRM, and direct marketing channels. A strong understanding of customer engagement, retention, and subscription-based businesses will be valuable, alongside the ability to balance creative ambition with measurable business results.

We're looking for someone who can hit the ground running, confidently manage senior client relationships, anticipate challenges, and work collaboratively with creative, strategy, production, and project management teams. You should be comfortable independently owning client workstreams and driving decisions and delivery with minimal oversight.

The team is based out of the client's office in NYC, and this role requires 2 days a week onsite.

This is a freelance opportunity, anticipated to run from October/November through February with the potential of extension.

Role Expectations

• Client Relationship Management: Serve as a senior point of contact for the client, building and maintaining strong relationships across multiple stakeholders. Provide proactive counsel, manage expectations, and ensure clear, consistent communication throughout all stages of a project. Think ahead, set expectations early, and have transparent conversations before challenges impact the work.

• Account & Campaign Leadership: Lead the day-to-day management of complex, integrated projects and campaigns from briefing through delivery. Partner closely with creative, strategy, production, and project management teams to ensure work is delivered on time, on budget, and to a high standard. Independently own assigned client workstreams end-to-end, serving as the primary day-to-day lead and driving progress, decisions, and delivery with minimal oversight.

• Strategic Partnership: Develop a strong understanding of the client's business, objectives, and challenges. Translate business needs into clear, actionable briefs and help identify opportunities to strengthen creative output and campaign effectiveness.

• Operational & Financial Oversight: Oversee account operations, including scopes of work, budgets, timelines, resource planning, and financial tracking. Ensure accurate reporting, clear documentation, and adherence to agency processes.

• Creative Integrity & Collaboration: Champion strong creative work while ensuring alignment with client objectives, brand standards, and performance goals. Provide thoughtful feedback, navigate client input, and help teams deliver effective creative solutions.

• Brand Identity & Creative Systems: Lead major branding initiatives, including brand overhauls, brand identity development, and large-scale creative system builds and rollouts. Guide cross-functional teams and stakeholders through complex brand work from initial brief through implementation.

• Integrated & Performance Marketing: Bring a strong understanding of the digital and social landscape, including CRM, email, SMS, and direct marketing. Collaborate with media, data, and strategy teams to ensure campaigns are informed by performance insights and optimized for results.

• Cross-Functional Leadership: Build strong working relationships across internal teams and external agency partners, ensuring alignment on priorities, deliverables, and expectations. Make sure stakeholders understand what is needed, who is responsible, and when work is due.

• Prioritization & Problem-Solving: Confidently manage competing priorities in a high-volume environment. Anticipate challenges, resolve issues proactively, and provide clear direction when navigating complex client or project needs. Escalate issues proactively and bring recommended solutions rather than simply flagging problems.

• AI & Innovation: Stay informed on emerging technologies and AI-based tools, identifying opportunities to improve workflows, creative development, and campaign effectiveness

Required Experience

• 8+ years of agency experience in account management, including experience at the Account Director level.

• Ability to thrive in a fast-paced environment, managing multiple complex projects, competing priorities, and tight deadlines while maintaining clear communication and alignment across teams.

• Proven experience managing senior client relationships and leading complex, integrated campaigns.

• Experience leading major branding projects, including brand identity development, brand overhauls, or large-scale creative system builds and rollouts.

• Strong background in digital, social, CRM, and performance-driven marketing, including email and direct marketing.

• Experience working across high-volume accounts with multiple business lines, stakeholders, and agency partners.

• Experience supporting entertainment, media, or subscription-based businesses is highly desirable.

• Strong commercial acumen, including experience managing budgets, scopes of work, and account finances.

• Ability to confidently lead cross-functional teams and navigate complex creative and production processes.

• Excellent communication, presentation, and relationship-building skills.

• Strong organizational skills and the ability to manage multiple projects and competing deadlines.

• A proactive, solutions-oriented mindset with the ability to hit the ground running in a freelance capacity.

• Familiarity with AI tools and emerging technologies within the creative and marketing landscape.

The pay rate for this freelance role is $600 per day. Individual compensation will be commensurate with the candidate's experience and local cost of labor. Applicants must be legally authorized to work in the United States.

T&P is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.