Franchise Growth Architect | Performance Marketing Leader

Leap Brands; Denver (CO); On-site; USD 120,000 - 180,000; Full time

Job summary

Leap Brands is seeking a Vice President of Marketing to lead brand growth through consumer and franchise development strategies. This role demands a performance marketer who builds systems for franchisee success.

Responsibilities include local store marketing, managing the brand's digital footprint, and executing targeted B2B campaigns to attract high-value franchisees. The ideal candidate has 10+ years of marketing experience, especially in a franchise environment, and a proven track record of scaling brands.

Qualifications

• 10+ years in Marketing, at least 5 years in a Franchise environment.
• Proven track record of scaling a brand from 50 to 200+ units.
• Expert-level knowledge of CRM automation and performance marketing.

Responsibilities

• Develop marketing toolkits for franchisees.
• Manage local store marketing to optimize customer acquisition costs.
• Integrate CRM and POS systems for customer insights.
• Position the brand through PR and industry engagements.
• Execute B2B campaigns to attract sophisticated operators.

Skills

Performance Marketing

Data Analysis

CRM Automation

Team Leadership

Brand Positioning

Digital Marketing

Education

MBA preferred

Tools

Tableau

PowerBI

Job description

Leap Brands is seeking a Vice President of Marketing to lead brand growth through consumer and franchise development strategies. This role demands a performance marketer who builds systems for franchisee success.

Responsibilities include local store marketing, managing the brand's digital footprint, and executing targeted B2B campaigns to attract high-value franchisees. The ideal candidate has 10+ years of marketing experience, especially in a franchise environment, and a proven track record of scaling brands.