Franchise Business Coach

BELFOR Franchise Group; Ann Arbor (MI); On-site; USD 90,000 - 130,000; Full time

Job summary

BELFOR Franchise Group in the United States seeks a Franchise Business Coach to be the primary liaison for franchisees, driving sales, operations profitability, branding, and growth. You will train franchisees in operations, tools, and systems.

The role requires regular visits to franchisees, financial review of P&L, and collaboration with corporate teams to advance local marketing and business development strategies.

Qualifications

• Bachelor's degree in business, operations, or a related field.
• Minimum 3-5 years of direct experience in multi-unit operations, franchise management, or enterprise franchise coaching.
• Strong communication, coaching, and relationship-building skills.
• Ability to analyze P&L, COGS, and labor metrics to improve profitability.

Responsibilities

• Act as primary contact for 125 to 150 franchisees.
• Prioritize support for underperforming units and coach top performers.
• Lead regular business reviews with franchise owners.
• Build and maintain relationships for strategic business support and development.
• Know CRM’s, QuickBooks and other operating systems used by franchisees.
• Conduct deep-dive financial reviews to drive unit profitability.
• Lead KPI discussions to improve business performance.
• Travel 25-50% to visit franchisees and attend events.
• Support Local Area Marketing and community-based tactics.
• Coordinate with corporate to plan events and audits.

Skills

Communication skills

Time management

Coaching ability

Autonomy / self-management

Relationship building

Travel readiness

P&L analysis

Franchise coaching

Education

Bachelor's degree in business/operations

Tools

CRM

QuickBooks

ERP / other software

Job description

The Franchise Business Coach (FBC) is the main point of contact between the brand and the franchisees and is responsible for supporting franchisees for anything related to their franchise operations. In partnership, they work to understand areas of opportunities in sales, operations profitability, branding, and growth and help identify improvement plans and recommendations to be able to drive results. The FBC will train the franchisee on various topics, tools, and systems.

Primary Responsibilities

• Actively support 125 to 150 franchisees as the franchisees’ primary point of contact.
• Strategically prioritize support across assigned territory using a high-touch, targeted approach for underperforming units while providing scalable, high-level business development coaching for top-tier performers.
• Coordinate and lead regular business reviews with assigned franchise owners. These reviews will cover business performance, marketing and sales, new opportunities, and any other relevant topics.
• Build and maintain strong relationships with franchisees, to provide strategic business support, coaching, and business development.
• In-depth knowledge of day-to-day operations of various business operating systems such as CRM’s, QuickBooks and other software systems that support our franchisees’ businesses.
• Conduct deep-dive financial reviews utilizing P&L statements, COGS, and labor metrics to perform peer group benchmarking and drive unit-level profitability.
• Lead analytical discussions with franchisees on financial and operational Key Performance Indicators (KPIs) to track and improve business performance.
• Make regular in-person visits to assigned franchisees to further build relationships, become familiar with their territories, provide guidance on operations and business development.
• Guide franchisees on developing and executing tailored Local Area Marketing strategies, localized digital lead generation, and community-based business development tactics.
• Act as a neutral, diplomatic liaison between corporate leadership and franchisees to mediate operational disputes, navigate system-wide policy changes, and drive franchisee satisfaction.
• Collaborate with the BFG internal team to plan, coordinate, and execute the Annual Convention, Regional Meetings, training events, and other company events.
• Conduct formal, periodic brand standard audits and field visits to ensure franchisee adherence to system operating guidelines, brand identity, and safety protocols.
• Coordinate activities to build relationships and trust between franchisees, BELFOR Property Restoration and franchisees of other BFG brands.
• Participate in new franchisee onboarding process
• Provide support to the Brand President, Director of Operations and Franchise Development Operations as needed
• Available to travel approximately 25-50% of the time to meet with franchisees in person, attend internal meetings and attend industry events.
• Perform other duties as required.

Required Attributes

• Clear and effective communication skills.
• Effective time management skills.
• Ability to train and coach.
• Ability to self-manage and make independent decisions.
• Outgoing personality.
• Strong relationship development and management skills.
• Time management and organizational skills.
• Skilled at designing and following through on customized action plans for locations.
• Attention to detail and commitment to follow-up.
• Proven ability to manage complex partner dynamics, negotiate mutually beneficial outcomes, and maintain positive relationships during challenging business conversations.
• Advanced capability to read, analyze, and interpret P&L statements, financial ratios, and operational reports to identify margin improvement opportunities.
• Valid driver’s license, clean driving record, and the ability to manage personal travel itineraries independently within company expense policies.

Education & Experience

• A bachelor's degree in business, operations, or a related field.
• Minimum 3-5 years of direct experience in multi-unit operations, franchise management, or enterprise franchise coaching.

Performance Metrics

• Regional same-store sales (SSS) growth and systemic unit-level profit expansion across assigned territory.
• On-time execution of scheduled business reviews, site visits, and audit remediations.

Work Environment

This job operates in an office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, etc. The position has an in office requirement at the BFG Headquarters in Ann Arbor, MI

Position Type And Expected Hours Of Work

This is a full-time position. Days and hours of work are Monday through Friday 8:00am-5:00pm. Occasional evening and weekend work may be required as job duties demand.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. This is largely a sedentary role; however, there will be times when the employee must present to groups in a standing position.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.