Fractional Growth Marketing Leader

Grayson HR; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Disability Law Marketing (DL Marketing) is seeking a seasoned Fractional Head of Marketing to build and launch our internal performance marketing and lead-generation function. The role starts with a 70% hands-on execution and 30% strategic supervision during the Build phase, working with our India-based production team and channel specialists.

Initially, the engagement is about 10 hours per week for 90 days, with a transition to coaching and handover as the team matures.

Qualifications

• Extensive hands-on DTC performance marketing experience in the U.S. market.

Responsibilities

• Lead U.S. focused performance marketing and lead-generation initiatives across multiple channels.
• Launch, manage and optimize priority campaigns during the Build phase.
• Develop campaign strategy, KPIs, budgets, attribution, reporting standards and SOPs.

Skills

hands-on marketing

leadership

strategic planning

Job description

Disability Law Marketing (DL Marketing) is seeking a seasoned Fractional Head of Marketing to build and launch our internal performance marketing and lead-generation function. The role starts with a 70% hands-on execution and 30% strategic supervision during the Build phase, working with our India-based production team and channel specialists.

Initially, the engagement is about 10 hours per week for 90 days, with a transition to coaching and handover as the team matures.