Fractional Growth Marketer

Go Fractional; Nebraska; Hybrid; USD 33,480 - 55,800; Part time

Job summary

Gofractional is looking for a Fractional Growth Marketer for a contract role, focusing on building a repeatable outbound pipeline engine. You will collaborate with leadership to launch outbound growth campaigns targeting B2B operational and technical buyers. Responsibilities include developing campaign structures, generating qualified meetings, and recommending CRM processes. Ideal candidates will have experience in demand generation and be comfortable working in fast-paced environments. Compensation ranges from $3,000.00 to $5,000.00 per month, based on experience.

Qualifications

• Experience building outbound or demand generation systems.
• Ability to demonstrate pipeline/results from past campaigns.
• Highly execution-oriented and quick in action.
• Proficient in reaching operational and technical buyers.

Responsibilities

• Build and launch outbound growth campaigns targeting B2B buyers.
• Generate qualified conversations and meetings.
• Track campaign performance and optimize results.
• Assist with supporting assets for sales enablement.

Skills

Outbound campaign development

B2B marketing

CRM implementation

Target account development

Sales enablement support

Tools

HubSpot CRM

Job description

Fractional Growth Marketer (Contract)

B2B Pipeline & Outbound Growth Operator | 60-90 Day Engagement

Overview

Hands-on Fractional Growth Marketer role focused on building a repeatable outbound pipeline engine. This is a build-and-execute growth role focused on outbound pipeline generation, not a traditional marketing position.

What You’ll Do

Work directly with leadership to build and launch outbound growth campaigns targeting operational and technical buyers in complex B2B environments.

Campaign Development

• Translate ICPs and buying triggers into focused outbound campaigns
• Develop campaign structure, targeting, messaging, and execution plans

Account & Contact Targeting

• Build target account lists
• Identify and source the right decision-makers and stakeholders

Outbound Execution

• Create and launch outbound sequences across email and LinkedIn
• Develop messaging focused on real operational pain points and business outcomes

Pipeline Development

• Generate qualified conversations and meetings
• Track campaign performance and optimize based on results

CRM & Process Infrastructure

• Recommend and help implement a simple CRM structure (likely HubSpot CRM)
• Establish a repeatable outreach and follow-up process
• Ensure activity and pipeline are measurable

Sales Enablement Support

• Assist with lightweight supporting assets: landing pages, case studies, credibility materials
• Focus is speed and effectiveness--not overengineering

What Success Looks Like

Within 60-90 days:

• Outbound campaigns are live and running
• A repeatable outreach process is established
• Measurable response rates are achieved
• Qualified meetings are being booked
• Early-stage pipeline is being generated
• A scalable growth process is in place for internal sales resources to build on

What This Role Is NOT

• Not a social media management role
• Not SEO/content-heavy
• Not a branding-focused marketing position
• Not a traditional marketing manager role
• Not a closing sales role

Ideal Candidate

We’re looking for someone who:

• Has built outbound or demand generation systems from scratch
• Can demonstrate real pipeline/results from past campaigns
• Is highly execution-oriented and moves quickly
• Understands how to reach operational and technical buyers
• Is comfortable building systems in fast-moving environments

Experience in construction, infrastructure, healthcare systems, field services, or technical B2B environments is a plus--but not required.

Engagement Details

• Contract / fractional engagement
• 60-90 day initial term
• Remote / flexible
• Compensation: $3,000.00 - $5,000.00 per month (based on experience and track record)