Fractional Google Business Profile (GBP) Specialist

Go Fractional; Coral Gables (FL); Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

100% Remote Role

Schedule flexibility

Job summary

Geeks On Site is seeking an experienced Google Business Profile (GBP) Specialist to support the management, optimization, and expansion of our local search presence across the United States.

The ideal candidate will verify and optimize GBP listings for home services and multi-location brands, ensuring policy compliance and leveraging data-driven insights to boost visibility in Maps and local search results. This is a 100% remote, fractional role with flexible scheduling.

Qualifications

• Hands-on experience managing and optimizing Google Business Profiles.
• Proven track record handling multiple locations or service-area profiles.
• Strong understanding of local SEO and Maps ranking factors.
• Experience with GBP verification, suspensions, duplicates, and reinstatement.
• Familiarity with guidelines for service-area businesses and multi-location orgs.
• Ability to analyze GBP data and translate into actionable recommendations.
• Strong organizational skills for managing many profiles.
• Ability to work independently and communicate progress.

Responsibilities

• Audit existing GBP to identify optimization opportunities and compliance issues.
• Optimize profiles including descriptions, categories, services, hours, service areas.
• Support creation, verification, and optimization of new profiles.
• Identify and resolve issues like duplicates, verifications, suspensions, reinstatements.
• Develop local SEO strategies to improve Google Maps visibility.
• Monitor performance, track metrics, provide recommendations.
• Collaborate with Marketing to align GBP efforts with goals.
• Stay current with Google's policies and local search best practices.
• Support GBP management for additional company brands as needed.

Skills

GBP optimization

Multi-location mgmt

Local SEO

GBP verification

Policy compliance

Performance analysis

Organization

Independent work

Tools

BrightLocal

Whitespark

Semrush

GA4

Looker Studio

Google Search Console

Job description

Job overview

Geeks On Site is seeking an experienced Google Business Profile (GBP) Specialist to support the management, optimization, and expansion of our local search presence across the United States.

The ideal candidate will have proven experience verifying and optimizing multiple Google Business Profiles, preferably for home service companies with a presence across multiple locations, improving local search visibility, and ensuring compliance with Google's business profile guidelines.

This role will focus on optimizing dozens of new and existing profiles nationwide, with the potential to support additional company brands.

Key Responsibilities

• Audit existing Google Business Profiles to identify optimization opportunities, inconsistencies, and potential compliance issues.
• Optimize business profiles, including business descriptions, categories, services, operating hours, service areas, and other relevant information.
• Support the creation, verification, and optimization of new eligible business profiles.
• Identify and resolve profile issues, including duplicate listings, verification challenges, suspensions, and reinstatement requests.
• Develop and implement local SEO strategies to improve visibility in Google Maps and local search results.
• Monitor profile performance, track key metrics, and provide actionable recommendations.
• Collaborate with the Marketing team to align GBP optimization efforts with broader business goals.
• Stay current with Google's Business Profile policies, algorithm changes, and local search best practices.
• Support GBP management and optimization for additional company brands as needed.

Requirements

• Demonstrated hands-on experience managing and optimizing Google Business Profiles.
• Proven experience managing multiple business locations or service-area profiles.
• Strong understanding of local SEO, Google Maps ranking factors, and profile optimization techniques.
• Experience handling Google Business Profile verification, suspensions, duplicate listings, and reinstatement processes.
• Familiarity with Google's guidelines for service-area businesses and multi-location organizations.
• Ability to analyze GBP performance data and translate findings into practical recommendations.
• Strong organizational skills and attention to detail when managing multiple profiles simultaneously.
• Ability to work independently, prioritize tasks, and communicate progress effectively.

Preferred Qualifications / Nice to Have

• Previous experience with nationwide service providers, home services, IT support, or other service-area businesses.
• Experience managing 50+ Google Business Profiles.
• Familiarity with local SEO tools such as BrightLocal, Whitespark, Semrush, or similar platforms.
• Experience with Google Search Console, Google Analytics 4 (GA4), and Looker Studio.
• Knowledge of local citations, directory listings, and business information consistency across platforms.
• Experience developing review management and reputation improvement strategies.
• Experience supporting multiple brands or business entities.
• Ability to create standardized GBP optimization workflows and reporting dashboards.

What Success Could Look Like

• Existing profiles are audited and prioritized for improvement.
• Business information is accurate, consistent, and compliant with Google policies.
• Eligible new profiles are successfully created and verified.
• Verification, suspension, and duplicate-profile issues are systematically addressed.
• Local search visibility and customer engagement improve over time.
• Marketing receives clear performance reports and recommendations.

Benefits

• 100% Remote Role
• Schedule flexibility

Engagement Details

This is a fractional opportunity intended for an experienced specialist who can provide hands‑on expertise and strategic guidance without requiring a full‑time engagement.

Expected weekly hours, compensation, project duration, and performance objectives will be established with the Hiring Manager.