Fractional COO (Player-Coach)

Gofractional; San Francisco, Northern (CA, KY); Hybrid; USD 120,000 - 210,000; Part time

Job summary

Gofractional is seeking a fractional COO/integrator to bring operational rigor, build scalable processes, and mentor a junior operator while preserving the family-business dynamic as the company grows.

You will design SOPs, lead data workflows and martech initiatives, and establish KPIs to enable predictable scale across client delivery and internal operations. This player-coach role emphasizes hands-on leadership and culture-forward collaboration.

Qualifications

• Proven leadership-level experience scaling startups and service businesses.
• Hands-on operator capable of both strategy and execution; build processes and systems.
• Strong experience with data workflows, martech stacks, templating, and automations.
• Demonstrated ability to mentor and develop junior operators (coaching early-career team).
• Experience in professional services or client-facing marketing/consulting businesses preferred; not required.
• Excellent communicator, culture-forward, able to introduce accountability without disrupting family dynamics.

Responsibilities

• Act as a player-coach: execute day-to-day operations while coaching and mentoring junior operators.
• Design, document, and implement SOPs and end-to-end workflows for client delivery and internal operations.
• Build and manage data ingestion pipelines, templating standards, and reporting dashboards for performance and accountability.
• Lead martech, automation, and advanced tools initiatives (tool selection, integration, agents, templates).
• Establish KPIs, cadence, and accountability mechanisms (standard frameworks, regular reviews, escalation paths).
• Standardize onboarding, client communication, and delivery processes to enable predictable scale.
• Troubleshoot operational bottlenecks and drive continuous improvement.
• Collaborate with leadership on strategic planning and capacity/roadmap decisions while maintaining a low-friction family culture.

Skills

Leadership experience

Hands-on operator

Data workflows

Martech & automation

Mentoring

Communication

Client-facing

Job description

A fast-growing, family-run fractional marketing and consulting business serving professional services clients (recently launched with initial clients and growing demand) seeks a fractional COO / integrator. This player-coach will bring operational rigor, build scalable processes and systems, and mentor a junior operator to support sustainable growth while preserving the family-business dynamic.

Location: Remote

Responsibilities

• Act as a player-coach: execute day-to-day operations while coaching and mentoring junior operators
• Design, document, and implement SOPs and end-to-end workflows for client delivery and internal operations
• Build and manage data ingestion pipelines, templating standards, and reporting dashboards for performance and accountability
• Lead martech, automation, and advanced tools initiatives (tool selection, integration, agents, templates)
• Establish KPIs, cadence, and accountability mechanisms (standard frameworks, regular reviews, escalation paths)
• Standardize onboarding, client communication, and delivery processes to enable predictable scale
• Troubleshoot operational bottlenecks and drive continuous improvement
• Collaborate with leadership on strategic planning and capacity/roadmap decisions while maintaining a low-friction family culture

Qualifications

• Proven leadership-level experience scaling startups and service businesses (taking operations from initial setup to small-business scale)
• Hands-on operator comfortable with both strategy and execution; track record building processes, systems, and operational rigor
• Strong experience with data workflows, martech stacks, templating, automations, and automation-enabled operations/tools
• Demonstrated ability to mentor and develop junior operators (comfortable coaching early-career team members)
• Experience in professional services or client-facing marketing/consulting businesses preferred; specific legal-subsector experience not required
• Excellent communicator, culture-forward, and able to introduce accountability without disrupting family dynamics