Founding US GTM Lead - Agentic AI

Humaans; San Francisco (CA); On-site; USD 180,000 - 320,000; Full time

Benefits offered by this job

Top-tier private health coverage

Share options

25 days paid time off

MacBook and tools

Job summary

Humaans in San Francisco is seeking a Founding GTM Lead to launch Athena in the US. You’ll own commercial momentum, close large enterprise logos, and define how Athena is positioned and sold in the American market.

This hands-on role requires running deals end-to-end, collaborating with founders and product, shaping the US sales organisation, messaging, and hiring. You’ll write the playbook, set the tempo, and move fast in a greenfield opportunity.

Qualifications

• 8–10 years of B2B SaaS/Enterprise sales experience.
• Proven track record closing $100k+ ARR deals with senior executives.
• Comfortable selling ambiguity and vision before the market fully understands the category.
• Founder-energy: you think in systems, not just deals.

Responsibilities

• End-to-end ownership of Athena revenue in the US.
• Closing early-stage and design-partner deals with HR, Finance, Ops, and Transformation leaders.
• Defining ICP, segmentation, and positioning for the US market.
• Creating the first Athena GTM assets: decks, demos, POVs, outbound angles.
• Acting as the voice of the customer back to Product and Engineering.
• Establishing the cultural bar for US sales: urgency, clarity, curiosity, and taste.

Skills

Hunter mindset

Enterprise sales

Deal closing

US market experience

Job description

Humaans is building the next generation of infrastructure for the workplace; software designed for companies that are scaling fast, operating globally, and pushing into new boundaries.
What started as a system of record has evolved into a broader platform for operating people globally. With Athena, our agentic AI layer, Humaans moves beyond data management into intelligent orchestration, connecting workflows across HR, IT, Finance, and Operations so organisations can act faster and with greater confidence, redefining how work gets done.
We work with ambitious teams across Europe and the US, from AI-native companies like Lovable, Poolside, Fyxer AI, and Tandem Health, to established, high-growth organisations scaling internationally and through acquisition, including Quantexa, Sellpy, Manychat, Gigs, Croud, and Threecolts. These teams don’t buy software for features,they buy leverage. The ability to run faster, cleaner, and with more control as complexity compounds.
To date, we’ve raised $20m in venture funding from some of the most respected founders, operators, and funds in technology: Lachy Groom (Physical Intelligence), Stewart Butterfield (Slack), Tobias Lütke (Shopify), Dylan Field (Figma), Jeff Weiner (LinkedIn), Claire Johnson (Stripe), Oliver Jay (OpenAI), Jay Simmons (Bond) as well as Y Combinator, Moonfire, Frontline Ventures, Pathlight Ventures, and Exor.
If you have massive ambition and want to work on a hard problem, with a small team that moves fast, at a moment when the category is genuinely up for grabs - this is it.

The Role

After proving our product and operating model internationally, we're now expanding into the US from San Francisco. This role is about bringing Athena AI Agents there first.

As Founding GTM Lead, you will own Athena’s commercial momentum in America. You’ll close our largest and most meaningful US logos, define how Athena is positioned and sold in the enterprise, and set the standard for what “great” looks like as we scale.

This is a hands-on role with real ownership. You will run deals end to end, work directly with founders and product, and help shape the future US sales organisation - from messaging and motion to hiring and culture. You won’t be inheriting a playbook. You’ll be writing it.

And the decisions you make here will compound for years.

What you’ll own

End-to-end ownership of Athena revenue in the US

Closing early-stage and design-partner deals with HR, Finance, Ops, and Transformation leaders

Defining ICP, segmentation, and positioning for the US market

Creating the first Athena GTM assets: decks, demos, POVs, outbound angles

Acting as the voice of the customer back to Product and Engineering

Establishing the cultural bar for US sales: urgency, clarity, curiosity, and taste

Helping design the future AE motion and hiring profile

How you operate

You have a true hunter mindset, creative in how you open doors, persistent without being reckless, and comfortable hearing “no” repeatedly while refining your approach

You don’t wait for perfect enablement, context, or certainty, you create clarity as you go

You are highly resilient and emotionally steady through rejection and complex sales cycles

You actively leverage AI and data as force multipliers: account research, deal strategy, messaging iteration, follow-ups

You move fast, test hypotheses, and adjust quickly when something isn’t working

Who you are

8-10 years of B2B SaaS / Enterprise sales experience, ideally including early-stage or category-creating products

Proven track record closing $100k+ ARR deals with senior executives

Comfortable selling ambiguity and vision before the market fully understands the category

Strong commercial instincts paired with intellectual curiosity

Founder-energy: you think in systems, not just deals

You expect to run something bigger in the future, this role is part of that journey

Why this role is special

You’re not inheriting a territory, you’re creating one in a massive greenfield

You’ll shape Athena’s US narrative before the category hardens

Direct access to founders, product, and investors

Clear path toward Revenue Leadership role

You may not be a great fit if

You dislike cold outreach. Hunting is a core part of the job, at this stage you'll own your pipeline coverage entirely.

You need strong brand recognition to sell. We're still establishing our US presence and need someone who thrives on evangelism.

You'd rather leave the AI conversation to someone else. Our product is technical and fast-moving, the best reps understand what Athena does and speak to it with conviction.

You need a fully built playbook before you can perform. We're building the US motion and need someone who thrives without structure.

You're not keen on travel. Getting in front of prospects, at their offices, events, and conferences, is a core part of how we win in the US.

You struggle with a GMT role covering international hours. Async communication, time zone discipline, and high self-management are non-negotiables.

This is an in-person role. Our team comes together in the office Monday through Thursday, while most of the team collaborates in person on Mondays, Tuesdays, and Thursdays.

Early stage startups can be messy – we know that. We're putting effort in providing you with the best employee experience and a quality driven environment in exchange for trusting us.

Market-leading compensation that reflects your value

25 days paid time off each year plus public holidays

Share Options with 5-year exercise window so you don’t feel pressure to exercise if you leave

Free Thursday lunches at HQ, quarterly team events, and company offsites.

Top tier private coverage for health, vision and dental care

A new MacBook and tools you need to do your best work

Enhanced parental leave with up to 16 weeks for primary and 4 weeks for secondary

HR tech is having its AI moment and we’re positioned to own it. Humaans started as a next-gen HRIS taking on large incumbents in a massive market. We’ve since evolved into something even bigger: an AI platform that sits across workforce data and automates the operational layer of HR entirely; the natural progression of what we’ve been building toward.

The product is highly differentiated. It’s built around a structured workforce data model that makes AI reliable in an HR context, something no one else has gotten right. Customers notice the difference immediately.

We’re backed by Y Combinator, Lachy Groom, Moonfire, Frontline Ventures, and operators who’ve built some of the most consequential software companies of the last decade: the founders of Slack, Figma, and Shopify, and Asana’s former CRO and Head of OpenAI International.

We’re a small team with an unapologetically high bar. It shows up in the product, in how we communicate, and in the standards we hold each other to.

Our Commitment to Diversity

At Humaans we’re looking for genuinely good people that are transparent and emphatic. We’re committed to providing equal opportunities, a diverse and inclusive work environment, and ensuring a fair interview process for everyone. You’re welcome to apply no matter your gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.

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