Founding Sales Engineer — Equity + High Commission (Remote)

Semfora; Columbus (OH); On-site; USD 90,000 - 150,000; Full time

Job summary

Semfora seeks a founding sales lead to build early customer traction without a traditional salary. The role offers 7.5% equity, four-year vesting, and contingent commissions until payroll is funded. You will shape outbound strategy, identify engineering audience buyers, and close pilots and annual contracts to grow the business.

You must be comfortable taking risk, communicating clearly about equity, and building the first repeatable sales playbook in a remote setting.

Qualifications

• Experience building pipeline and closing early B2B software deals.
• Comfort with remote startup environments and equity-based compensation.
• Ability to work without a traditional base salary and pursue financing-led payroll.

Responsibilities

• Build and prioritize the initial account list.
• Find and contact the people who own software-delivery decisions.
• Run discovery around recent reviews, incidents, exceptions, and production changes.
• Lead technical demonstrations with support from the founder.
• Translate repository evidence into decisions engineering leaders care about.
• Advance paid pilots and annual contracts.
• Navigate security review and procurement.
• Maintain exact pipeline notes, stage definitions, objections, and loss reasons.
• Build the first repeatable Semfora sales playbook.
• Tell me plainly when the product, message, market, or offer is failing.

Skills

Sales experience

Enterprise sales

Business development

Job description

Semfora seeks a founding sales lead to build early customer traction without a traditional salary. The role offers 7.5% equity, four-year vesting, and contingent commissions until payroll is funded. You will shape outbound strategy, identify engineering audience buyers, and close pilots and annual contracts to grow the business.

You must be comfortable taking risk, communicating clearly about equity, and building the first repeatable sales playbook in a remote setting.