Founding Product Marketing Leader

Passage Health Inc.; New York (NY); Sur place; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Equity

Healthcare coverage

Flexible work hours

Résumé du poste

Passage Health Inc. is seeking a founding product and content marketer to join a fast-growing startup.

Reporting to a VP with product marketing experience, you’ll partner with Product, Sales, Customer Success, and Operations across four areas: Product Marketing, Sales Enablement, Content and Thought Leadership, and Customer Adoption and Expansion. You will translate positioning into messaging, plan launches, build enablement assets, develop content, and drive measurable impact across the

Qualifications

• 4+ years of product marketing experience, ideally in B2B SaaS.
• Track record of crafting positioning and messaging that drives measurable outcomes.
• Strong writing and storytelling skills, with ability to simplify complex products.
• Experience partnering cross-functionally with Product and Sales to plan and execute go-to-market motions.
• A self-starter mindset comfortable operating with ambiguity in a fast-paced startup.
• Amazing people skills to develop deep, trusting cross-functional relationships.
• Strong analytical skills and comfort using data to inform decisions and measure impact.

Responsabilités

• Translate Passage’s positioning into clear, consistent messaging across the customer lifecycle.
• Plan and execute product launches, preparing internal teams with training and messaging and bringing new capabilities to market.
• Build feedback loops between Product, Sales, and Customer Success so customer needs inform decisions.
• Define and refine ideal customer profiles with Sales, and tailor enablement to each prospect’s role, priorities, use case, and buying stage.
• Create and maintain pitch decks, one-pagers, demo narratives, objection-handling guides, and competitive battlecards; equip sellers to select assets for each opportunity.
• Partner with Operations to own tools and workflows that help Sales find, use, and measure enablement resources.
• Help create and maintain demo environments and materials as appropriate.
• Develop, create, and distribute content that consistently expresses Passage’s positioning and messaging across channels.
• Own the content calendar and develop thought leadership with company leaders and SMEs, identifying core themes.
• Measure content and campaign effectiveness, connecting engagement to pipeline and conversion, and use insights to improve topics and formats.

Connaissances

Product marketing

Cross-functional collaboration

Writing & storytelling

Go-to-market planning

Ambiguity tolerance

People/communication skills

Data-driven decisions

Description du poste

Passage Health Inc. is seeking a founding product and content marketer to join a fast-growing startup.

Reporting to a VP with product marketing experience, you’ll partner with Product, Sales, Customer Success, and Operations across four areas: Product Marketing, Sales Enablement, Content and Thought Leadership, and Customer Adoption and Expansion. You will translate positioning into messaging, plan launches, build enablement assets, develop content, and drive measurable impact across the