Founding Product Marketer: AI-Driven Market Builder

peregrinetechnologies; San Francisco (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Peregrine is seeking a founding product marketer to own the go-to-market strategy as the company expands beyond public safety into new industries. You will run customer discovery, craft positioning, and build field-ready messaging in live deals.

You will work closely with product, deployment strategists, and sales to establish repeatable GTM motions and evidence-based narratives that win deals and guide product direction. This role is pivotal for Peregrine’s private-sector expansion.

Qualifications

• 7+ years in product marketing or adjacent go-to-market roles.
• Experience taking a product into a new market, launching a new product, or building in an early-stage environment.
• Strong discovery and storytelling for a data platform.

Responsibilities

• Run customer discovery with prospects and early customers to learn workflows and decision criteria.
• Build commercial positioning and messaging from the ground up for commercial buyers.
• Test messaging in live deals and refine via win-loss reviews and buyer research.
• Arm the pod with first-call narratives, demo storylines, competitive intelligence, and objection handling for buyers in unfamiliar industries.
• Build market expertise quickly: incumbents, analysts, buying processes, and identifying white space in target verticals.
• Establish feedback loops from sales calls, demos, and lost deals back into positioning and product direction.
• Package deployment proof into case studies, references, and outcome data buyers outside government will credit.
• Codify repeatable motions: messaging frameworks, enablement assets, and the GTM foundation for scale.

Skills

Product marketing

Go-to-market strategy

Customer discovery

Positioning

Campaign execution

Enablement

Cross-functional collaboration

Job description

Peregrine is seeking a founding product marketer to own the go-to-market strategy as the company expands beyond public safety into new industries. You will run customer discovery, craft positioning, and build field-ready messaging in live deals.

You will work closely with product, deployment strategists, and sales to establish repeatable GTM motions and evidence-based narratives that win deals and guide product direction. This role is pivotal for Peregrine’s private-sector expansion.