Founding Marketing Lead

Pace; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Pace is the AI operations partner for insurers, building an AI-native layer to bring outsourced work back in-house. We’re seeking a product marketer to connect product development, sales, and customers in New York.

You'll own market research, messaging, GTM planning, and sales enablement, collaborating across Product, Sales, Engineering, and Marketing to drive product success and customer impact.

Qualifications

• Market research: identify target audiences, analyze competitors, understand customer pain points.
• Positioning & messaging: craft story, value prop, core messages for each product/feature.
• GTM strategy: plan and execute launches for new products/features.
• Sales enablement: create tools (presentations, demos, case studies) to aid sales.
• Content creation: blogs, videos, website copy, materials that highlight benefits.

Responsibilities

• Market Research: Identifying target audiences, analyzing competitors, and understanding customer pain points.
• Positioning & Messaging: Crafting our story, value proposition, and core messages for each product and feature.
• GTM Strategy: Planning and executing launches for new products and features.
• Sales Enablement: Creating tools (presentations, demos, case studies) to help sales teams sell effectively.
• Content Creation: Developing blogs, videos, website copy, and other materials that highlight product benefits.
• Cross-Functional Collaboration: Working closely with Product, Sales, Engineering, and Marketing teams.

Skills

Market research

Positioning & messaging

GTM strategy

Sales enablement

Content creation

Cross-functional collaboration

Job description

Pace is the AI operations partner for the world's leading insurers.

We deploy AI agents, backed by our expert insurance operations review, to take on complex insurance workflows end to end. Financial services spend nearly $400B a year on outsourced operations. We’re building the layer that replaces it, working alongside the largest insurers in the world.

Role

We’re looking for someone to drive product success by being the bridge between product development, sales, and customers.

What this looks like:

• Market Research: Identifying target audiences, analyzing competitors, and understanding customer pain points.
• Positioning & Messaging: Crafting our story, value proposition, and core messages for each product and feature.
• GTM Strategy: Planning and executing launches for new products and features.
• Sales Enablement: Creating tools (presentations, demos, case studies) to help sales teams sell effectively.
• Content Creation: Developing blogs, videos, website copy, and other materials that highlight product benefits.
• Cross-Functional Collaboration :Working closely with Product, Sales, Engineering, and Marketing teams.

Your background

• 2–4 years of experience inbrand or product marketing, ideally at a fast-moving startup or creative agency.
• Ability to work quickly, manage multiple projects, and adapt to changing priorities.
• Strong collaboration skills — you love working closely with creative and technical partners.
• A deep sense of ownership and pride in your work.

Bonus :

• Experience in creating web, digital, print, motion, and presentation assets

Our Team

We’re building a small, talent-dense team with a few defining traits:

• Integrity: We care about working with good people who want to create a massive impact in the world. Our team aims to do the best work of their careers, knowing that it will take time and focus to build something enduring.
• Ambition: We’re building a category-defining company: an AI-native operations layer that brings outsourced work back in-house for insurers – and eventually other service-heavy industries. We’re looking for people who want real ownership, an exceptional bar, and the chance to build something generational.

At Pace, teammates grow into leaders. That can mean becoming a world-class IC, owning a product or business line, or leading teams. Whichever your path, we’ll support your growth at Pace, and beyond.

We’re a 20 person team, 5 days in-person in New York, and are fortunate to be partnered with leading customers and top investors to make a real impact on one of the largest industries in the world.