Founding Marketer

Knot; New York (NY); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Competitive base salary

Generous early employee equity

100% medical, dental, and vision insurance

Unlimited PTO

Parental leave

Beautiful NYC office

Job summary

A fintech startup in New York is seeking a Founding Marketer to enhance its brand presence. You will design marketing assets, collaborate across teams, and manage event logistics. Ideal candidates have 1–3 years of experience in marketing, a strong creative sensibility, and excellent project management skills. The position offers a competitive salary, generous equity, and comprehensive insurance coverage. Join in a vibrant team that values creativity and operational execution.

Qualifications

• 1–3 years of experience in marketing, brand, or creative operations, ideally within fintech, SaaS, or B2B technology.
• Strong visual and creative sensibility with fluency in design tools.
• Experience supporting events, conferences, or field marketing programs.

Responsibilities

• Design marketing and sales assets using tools like Figma and Adobe.
• Collaborate with teams to create visually engaging product stories.
• Plan and execute events, including logistics and vendor communications.
• Maintain Knot’s visual identity across all client and partner touchpoints.
• Create and update branded templates and decks for communications.
• Coordinate vendor communications, travel, and follow‑ups for events.
• Track marketing metrics to inform ongoing initiatives.
• Keep marketing timelines and budgets organized and on track.

Skills

Marketing experience

Creative operations

Organizational skills

Project management

Visual design

Tools

Figma

Adobe Creative Suite

Job description

About Knot

Knot’s mission is to empower consumers and businesses alike with connected merchant and banking experiences. Knot is like “Plaid for merchant connectivity.” We are building the platform connecting merchants to the many applications that consumers and businesses interact with everyday. Our flagship CardSwitcher product allows consumers to instantly update & manage their cards on file with online merchant accounts (e.g. Netflix or PayPal), while newer products like TransactionLink support the retrieval of receipt‑level transaction data and AgenticShopping enables 1‑click, native shopping experiences.

Founded in 2021, Knot was founded by two brothers and Thiel Fellows – Rory and Kieran O’Reilly – and today powers connected online payment experiences for hundreds of thousands of consumers. Companies like American Express, PayPal, Current, BILT, Step, and more choose to embed Knot’s SDK in their apps to power best‑in‑class experiences for their customers.

Knot is proudly backed by a select group of investors, including Nava Ventures, 8VC, American Express, Plaid, and co‑founders & CEOs of prominent companies like Twitter, Warby Parker, Allbirds, Casper, Intercom, Deel, Italic, DraftKings, and many more.

About the team

Knot’s Marketing function defines how we tell our story and show up in the market. The team’s goal is to build a consistent, high‑quality brand presence that communicates Knot’s value to clients, partners, and the broader fintech and banking ecosystem.

As a Founding Marketer, you will support brand, creative, and event initiatives that strengthen Knot’s market presence. You will work closely with the GTM lead, CEO, and Product teams to create materials, manage event logistics, and help translate Knot’s technology into clear, compelling narratives. This is a hands‑on, creative, and operational role that combines design, coordination, and execution.

What you’ll be doing

• Design marketing and sales assets using Figma, Adobe Creative Suite, or similar tools

• Collaborate with GTM and Product teams to turn complex product concepts into simple, visually engaging stories

• Plan and execute Knot’s event calendar, including conferences, partner activations, and hosted events

• Own the ongoing development and maintenance of Knot’s visual identity across all materials and external touchpoints

• Create and update branded templates, decks, and assets that ensure consistency across client and partner communications

• Own the event logistics, vendor communications, travel planning, and follow‑ups with internal and external stakeholders

• Track marketing performance, event outcomes, and campaign metrics to inform ongoing initiatives

• Maintain marketing documentation, timelines, and budgets, ensuring projects stay organized and on track

Who you are

• Minimum 1–3 years of experience in marketing, brand, or creative operations, ideally within fintech, SaaS, or B2B technology

• Strong visual and creative sensibility with fluency in Figma, Adobe Creative Suite etc.

• Experience supporting events, conferences, or field marketing programs

• Excellent organizational and project management skills with high attention to detail

• Clear communicator who can collaborate effectively across teams and manage multiple priorities

• Self‑starter who thrives in fast‑paced environments and enjoys balancing creative work with operational execution

What we offer

• Interesting and challenging work

• Competitive base salary + generous early employee equity + benefits

• 100% medical, dental, and vision insurance coverage for you and your dependents (U.S.)

• Unlimited PTO

• Parental leave

• Beautiful NYC office in the heart of Flatiron