Founding Head of Go-To-Market & Growth

Guiden; Atlanta (GA); Hybrid; USD 130,000 - 170,000; Full time

Job summary

Guiden is launching its first customer acquisition system and seeking a Founding Head of Growth & Demand Generation to own the end-to-end process from strategy to execution. You will personally build, launch, test, and optimize campaigns, then scale with a team as the company grows.

You will work directly with the founder who has a track record of revenues and audience reach. The role focuses on hands-on experimentation across outbound and paid channels, content-driven funnels, and partnerships

Qualifications

• 4+ years of hands-on experience in SaaS growth, demand generation, or customer acquisition.
• Proven track record of generating qualified leads, demos, and measurable revenue growth.
• Experience building and managing acquisition campaigns end-to-end.

Responsibilities

• Build and execute customer acquisition strategies for established course creators and coaches generating $30K+/month.
• Launch outbound campaigns via email, LinkedIn, social channels, and other relevant outlets.
• Develop and optimize paid ads, landing pages, and demo-booking funnels.
• Build affiliate, influencer, and strategic partnerships.
• Conduct customer research to improve messaging, targeting, and product-market fit.

Skills

SaaS growth

Demand generation

Lead generation

Campaign management

Outbound marketing

Job description

Founding Head of Growth & Demand Generation

Guiden | Full-Time | Atlanta, GA Preferred

Compensation: $130,000-$170,000 Base + Performance Bonuses

About Guiden & Our Vision

Guiden is an AI-powered SaaS platform built to change how online education works.

Today, most course platforms focus on helping creators sell and deliver content. But selling a course and actually helping students achieve results are two very different things.

We believe the future of online education should be focused on student outcomes, not just course sales.

Guiden gives course creators and coaches the tools to guide students toward measurable results, provide personalized AI assistance, track student progress in real time, and understand how effective their programs actually are.

Our vision is to become the leading platform for serious course creators and coaching businesses, where they can build, sell, and manage their programs while proving the results they deliver.

We want to create a world where the best educators stand out because of the success of their students, not just how well they market their courses.

The platform is fully built, and we're now entering our next stage: acquiring our first customers, proving our model, and building a scalable software business.

Website: https://guiden.ai/

Demo: https://guiden.ai/demo

The Opportunity

We're hiring a hands-on Founding Head of Growth & Demand Generation to build Guiden's customer acquisition system from the ground up.

Our sales team handles demos and closing. Your responsibility is to generate qualified opportunities, consistently book sales-ready demos, and develop repeatable acquisition channels.

This is an opportunity to join at the very beginning of our commercial growth, take real ownership, and help build a company with significant long-term potential.

We're not looking for someone who only creates strategies and delegates execution. We want someone who can personally build, launch, test, and optimize campaigns, then eventually build a team around what works.

You'll work directly with the founder, who has built multiple businesses generating approximately $9M in combined annual revenue and a media audience of over 1.9M YouTube subscribers.

What You'll Do

• Build and execute customer acquisition strategies targeting established course creators and coaches generating $30K+/month.
• Launch outbound campaigns through email, LinkedIn, social media, and other relevant channels.
• Develop and optimize paid advertising campaigns, landing pages, and demo-booking funnels.
• Build affiliate, influencer, and strategic partnerships.
• Conduct customer research to improve messaging, targeting, and product-market fit.
• Work closely with our sales team to improve lead quality and conversion rates.
• Track qualified demos, acquisition costs, marketing ROI, and revenue performance.
• Identify successful acquisition channels and build repeatable systems to grow them.
• Eventually hire and lead a growth team as the company expands.

Who We're Looking For

• 4+ years of hands-on experience in SaaS growth, demand generation, or customer acquisition.
• Proven track record of generating qualified leads, demos, and measurable revenue growth.
• Experience personally building and managing successful acquisition campaigns.
• Strong understanding of outbound marketing, paid advertising, funnels, and conversion optimization.
• Experience working independently in an early-stage or fast-growing company.
• Someone who takes ownership, executes quickly, tests ideas, and holds themselves accountable for results.

Experience with creator platforms, coaching businesses, or SaaS products like Kajabi, Circle, and Thinkific is a strong plus.

We care much more about what you've personally accomplished than your previous job titles.

What We Offer

• $130K-$170K base salary plus performance-based bonuses.
• Significant ownership over Guiden's growth strategy and customer acquisition.
• Direct access to an experienced founder with a proven business track record.
• The opportunity to help build a SaaS company from its earliest commercial stage.
• Freedom to experiment, execute, and shape how we acquire customers.
• Opportunity to eventually build and lead your own growth team.
• Atlanta preferred, but exceptional remote candidates considered.