Founding GTM Leader (Sales)

Pure (YC S23); Los Angeles (CA); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Health coverage & insurance

401(k) with employer match

Daily lunches

Wellness stipend

Job summary

Pure (YC S23) in Los Angeles is seeking a proactive Sales Lead to drive merchant acquisition and growth strategies. As the first sales hire, you will lead efforts to attract dealers and institutions to our innovative marketplace.

The ideal candidate has over 5 years of experience in sales or business development, ideally in fintech or related industries, and possesses a passion for building and scaling operations from the ground up. We offer health coverage, a 401(k) plan, and more.

Qualifications

• 5+ years of experience in sales or business development roles.
• Comfortable in a fast-paced, unstructured environment.
• Data-driven and metrics-oriented.

Responsibilities

• Lead go-to-market efforts as the first sales hire.
• Build and own the merchant acquisition strategy.
• Collaborate with product, operations, and leadership.

Skills

Sales expertise

Business development

Relationship building

Data-driven approach

Job description

About Pure

Pure is building the future of rare coin and precious metal trading. We believe collectors and investors deserve financial infrastructure that matches the standards of modern markets. That is why we are creating a new kind of order book marketplace that brings transparency, efficiency, and trust to an industry still rooted in legacy systems. Started in 2023, Pure is one of the fastest growing marketplaces for tangible assets. We currently process over $45 million in transactions each month and are expanding rapidly. Our mission is to modernize an old industry by combining the reliability of traditional trading systems with the innovation of cutting‑edge technology.

What You Will Be Doing

• Lead Pure’s go-to-market efforts as the first sales hire, responsible for acquiring new merchants (dealers, institutions, collectors) to join the marketplace.
• Build and own the merchant acquisition strategy: prospecting, outreach, pipeline development, and deal closing.
• Develop relationships with key stakeholders in the precious metals and rare coin ecosystem, understanding their business needs and positioning Pure as the trusted partner.
• Collaborate with product, operations, and leadership to refine merchant onboarding, feedback loops, and growth strategies.
• Create repeatable sales processes, playbooks, and metrics that will form the foundation of Pure’s future commercial team.
• Represent Pure at industry events, trade shows, and in direct conversations with high‑value merchants.
• Report directly to the founders on sales performance, pipeline health, and strategic opportunities.

Who You Are

• 5+ years of experience in sales, business development, or go-to-market roles, ideally in financial services, fintech, marketplaces, or related industries.
• Proven track record of sourcing, negotiating, and closing high-value B2B partnerships or merchant accounts.
• Comfortable as a player‑coach who is willing to do the work of prospecting and closing, while also building the systems for scale.
• Entrepreneurial and resourceful: able to operate in a fast‑paced, unstructured environment.
• Excellent communicator and relationship builder: able to gain trust with merchants, understand their needs, and deliver solutions.
• Data‑driven and metrics‑oriented: you measure progress, optimize efforts, and refine processes.
• Passion for building from the ground up and being part of an early‑stage team.

Preferred Qualifications

• Experience working with dealers, collectors, or financial institutions.
• Previous success at a marketplace, trading platform, or fintech company.
• Understanding of commodities, collectibles, or high‑value asset markets.
• Experience building and scaling sales teams.

What we offer

• Health coverage & insurance: Medical, dental
• Retirement: 401(k) with employer match
• Extras & perks: Daily lunches, Wellness stipend

Location

Los Angeles, CA - In-Person; 50‑75% travel

We move fast. We prioritize accuracy, security, and reliability. Ownership matters. You will have autonomy and be expected to lead and follow through. If you are excited and can do core things well, even if you do not match every box, apply.