Founding GTM Lead (B2B SaaS & AI)

EQL Edtech (sales & engineering talent); Seattle (WA); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Real equity stake

Mentorship from technical founders

Top-tier healthcare coverage

Job summary

A high-growth startup in Seattle is seeking a Founder-Track GTM professional to lead customer acquisition efforts and shape the sales team. This role demands entrepreneurial spirit and an ability to innovate in a fast-paced environment. The ideal candidate will have B2B SaaS experience and a strong grasp of modern sales tools. This position offers a competitive salary and equity opportunities.

Qualifications

• 3-5 years of experience in GTM, Lead Generation, or B2B SaaS sales.
• Entrepreneurial ambitions or previous startup experience.
• Familiarity with modern sales tools is desirable.
• Experience selling to professional services is a plus.
• Technology fluency in AI and automation is preferred.

Responsibilities

• Design and execute outbound campaigns.
• Iterate on positioning and messaging.
• Set up and optimize sales infrastructure.
• Channel customer feedback to influence product strategy.

Skills

GTM experience

Lead generation

B2B SaaS sales

Cold emailing

Communication

Tools

Apollo

Clay

HubSpot

Job description

Base pay range: $120,000.00/yr - $140,000.00/yr

Location: Seattle, WA (On‑site) Job Type: Full‑time Compensation: $120,000 - $140,000 Base + Competitive OTE & Equity

The Opportunity

EQL Edtech is exclusively recruiting on behalf of our partner client: a high‑growth, seed‑stage startup in Seattle building the next generation of "AI Employees." This is not a standard sales role. This is a Founder‑Track opportunity. We are looking for someone who has either tried starting a company before, or who plans to found one in the future. Our client is redefining professional automation. You will be the first GTM hire, working directly across the desk from the technical founders. You won't just be executing a sales playbook; you will be writing it, testing it, and scaling it from zero to one.

The Mission: Build the Engine

You will own the outbound engine entirely. Your goal is to drive early customer acquisition and shape the DNA of the commercial team.

• Hunt & Close: Design and execute high‑volume outbound campaigns (cold email, calling, LinkedIn) to book meetings and close deals
• Architect the Playbook: Iterate on positioning and messaging. You will determine who the Ideal Customer Profile (ICP) is and how to sell to them
• Build the Stack: Set up and optimize the sales infrastructure (CRM, Sales Ops, funnel metrics) using modern tools like Clay, Apollo, and HubSpot
• Shape the Product: You are the voice of the customer. You will channel feedback from the front lines back to the engineering team to influence product strategy

Requirements

The Toolkit You Bring

• Experience: 3-5 years in GTM, Lead Generation, or B2B SaaS sales (full‑cycle AE or high‑performing SDR ready to step up)
• The "Founder" Spark: You have founder ambitions or previous entrepreneurial experience. You treat the company's money and time like your own
• Modern GTM Tech: Familiarity with next‑gen sales tools like Apollo, Clay, and HubSpot is highly desired. You love experimenting with new channels
• Target Market Expertise: Experience selling to Professional Services (Law firms, Financial Advisors, CPA firms, etc.) is a massive advantage
• AI Fluency: Experience selling AI, automation, or productivity tools is preferred
• Communication: You are a strong writer. You know how to craft cold emails that get opened and responses that convert

Benefits

Why Join Our Partner?

• Massive Ownership: You are Employee #1 on the business side. You will have real equity and a seat at the table for strategic decisions
• Mentorship: Work directly with experienced technical founders who value commercial input
• Category Creation: Help define a completely new category of "AI Employees."
• Top‑Tier Healthcare: Medical (Platinum PPO), dental, and vision coverage (100% paid for employees + subsidized dependents)
• Compensation: Competitive base salary ($120k‑$140k) with uncapped upside via OTE and early‑stage equity

INDEQL