Founding GTM Lead

Proaction, Inc.; San Francisco (CA); On-site; USD 150,000 - 230,000; Full time

Job summary

Proaction, Inc. is seeking a Founding GTM Lead to build and operate Proaction's first repeatable go-to-market engine for the enterprise fleet market.

You will own the loop from target-account selection through engagement, qualification, CRM readiness, and learning, working directly with the founders to shape the early GTM motion and prove its value before scaling. Success will be measured by pipeline quality, priority-account progression, and rapid learning velocity as you design experiments,

Qualifications

• Demonstrated end-to-end ownership of a B2B GTM motion from hypothesis through launch and iteration.
• Ability to map buying groups and craft tailored value propositions.
• Hands-on operator capable of building and measuring the process with limited resourcing.

Responsibilities

• Learn from customers and prospects to focus target accounts and engagement.
• Map buying groups, stakeholders, and actions for priority accounts.
• Design and execute engagement across networks with tailored messaging and content.
• Turn customer evidence into ROI narratives and messaging for enterprise buyers.
• Establish CRM definitions, attribution, and dashboards for progress tracking.
• Run growth experiments to optimize GTM effectiveness.
• Lead weekly reviews of pipeline and account progression.

Skills

End-to-end GTM ownership

Enterprise account strategy

AI-native execution

Strong communication

Tools

HubSpot

Job description

Pay range is a good-faith estimate for this role and may vary based on experience and leveling.

Job Description

About the Role

We're looking for a Founding GTM Lead to build and operate Proaction's first repeatable go-to-market engine. Proaction is an AI-native software + service platform for enterprise fleet operations, with customer proof in complex organizations including Fortune 500 companies. This is a hands-on founding role: you will own the loop from target-account selection and buying-group research through engagement, qualification, CRM readiness, and learning before a broader GTM team exists.

This isn't a channel-manager role or an executive seat with a supporting cast. You'll be expected to research, write, configure, launch, measure, and improve the system personally while working directly with the founders.

Success will be visible through three primary measures: qualified pipeline created, priority-account progression based on buyer actions, and GTM learning velocity: the number of instrumented tests that reach a documented scale, iterate, or stop decision.

What You'll Do

• Learn from customers, active prospects, and lost deals to continually focus on a concentrated set of target accounts with your engagement efforts.
• Map buying groups, stakeholder-specific value, credible why-now signals, relevant proof, and next actions for priority accounts
• Design and execute coherent engagement across founder and customer networks, tailored email, LinkedIn messaging, blog content, marketing collateral, selective events, and high-conviction IRL activations
• Turn customer evidence into ROI narratives, case studies, offers, and messaging that help enterprise buyers move
• Establish practical HubSpot lifecycle definitions, required fields, attribution discipline, account and stakeholder progression, and a decision-useful dashboard
• Run focused growth hacking experiments! Implement creativity and the scientific method to find ways our GTM efforts can disrupt how we position Proaction to the fleet market.
• Lead a weekly review around qualified pipeline, priority-account progression, and documented scale / iterate / stop decisions

What We're Looking For

• Demonstrated end-to-end ownership matters more than title or tenure: you've personally built an early-stage B2B GTM motion from hypothesis through launch, measurement, and iteration
• Strong enterprise judgment: you can prioritize accounts, map multi-stakeholder buying groups, tailor value, and partner credibly with sales
• AI-native execution: you understand how to use agents to structure ambiguous work, accelerate research and artifact creation, automate repeatable tasks, and validate outputs.
• A hands-on operator who can execute without a large team, agency, budget, or mature infrastructure
• Strong systems and data instincts: you're comfortable configuring the CRM basics, creating decision-useful reporting, and maintaining measurement discipline
• Structured curiosity: you label assumptions, seek disconfirming evidence, calibrate confidence to what is known, and turn discussion into clear artifacts and next steps
• Clear communication across founders, product, sales, and operational buyers
• Bonus: experience with high-ACV vertical SaaS or fleet, logistics, field service, construction, industrial, insurance, or other operationally complex markets

AI at Proaction

We're an AI-native company. Every team member receives a dedicated monthly AI token budget, but the expectation goes beyond using AI for its own sake. Strong operators use AI to decompose and time-box ambiguous problems, accelerate research and production, build automations and reusable workflows, and check their own reasoning. We expect judgment, verification, and clear ownership of the final output.

Why Proaction

You'll build Proaction's first repeatable enterprise GTM engine with direct access to the founders, meaningful customer proof, and the freedom to shape how the company enters a large and underserved market. You'll own the full loop rather than inheriting a single channel. If you prove the motion and establish the need for additional hires, the role could grow into Head of GTM.