Founding GTM

Baton AI; San Francisco (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Baton AI in San Francisco seeks a Founding GTM operator to join the founding team. You’ll help build a repeatable GTM engine, scale pipeline, and accelerate outbound growth while shaping customer-facing messaging and revenue-building systems.

You’ll work closely with founders and wear multiple hats as the company grows. This early role offers high ownership, direct exposure to company-building, and the chance to influence GTM strategy at a fast-growing AI SaaS startup.

Qualifications

• 2–4 years in startups, consulting, finance, investing, operations, or growth.
• High agency: own initiatives without prompts.
• AI-native and automation-minded; use AI daily.
• Sharp communicator: turn messy information into a simple narrative.
• Analytical and detail-obsessed; manage multiple workstreams.

Responsibilities

• Partner with the founding team to turn Baton’s sales motion into a repeatable GTM engine across outbound, pipeline generation, content, partnerships, and customer expansion.
• Build the systems and internal tools behind that motion, using AI and automation to eliminate manual work wherever possible.
• Translate customer conversations into sharper messaging, stronger sales collateral, case studies, ROI narratives, and GTM playbooks.
• Keep Baton’s GTM materials sharp and up to date, including messaging, positioning, and internal sales notes.
• Take on high-priority projects that sit between functions: define the problem, create the plan, coordinate the right people, and drive the work to completion.
• Draft key communications, prep for important meetings, track decisions, and ensure follow-ups.

Skills

Startup experience

High agency

AI-native mindset

Sharp communicator

Analytical

Ambiguity tolerance

Job description

About Baton AI

Baton AI (getbaton.ai) is building the enterprise automation platform for cross-application workflows. We help solutions engineering and implementation teams automate customer onboarding and product setup, turning customer requirements into executable workflows.

We’re backed by Tier-1 investors, working with enterprise customers, and building toward a broader vision of AI-powered automation across enterprise software.

Role Description

We are hiring a Founding GTM operator to work directly with the founding team as one of our first business hires. You'll help build the GTM engine and operating foundation for a company defining how AI automates work across enterprise software.

The role starts with a clear focus on GTM: scaling pipeline, accelerating our sales motion, supporting outbound growth, sharpening customer-facing messaging, and building the systems that drive revenue. As Baton grows, your scope will expand across business operations, customer strategy, and company-building.

This is a strong fit for someone who wants a steep learning curve, high ownership, and direct exposure to what it takes to build a fast-growing AI company.

Key Responsibilities

GTM

• Partner with the founding team to turn Baton’s sales motion into a repeatable GTM engine across outbound, pipeline generation, content, partnerships, and customer expansion.
• Build the systems and internal tools behind that motion, using AI and automation to eliminate manual work wherever possible.
• Translate customer conversations into sharper messaging, stronger sales collateral, case studies, ROI narratives, and GTM playbooks.
• Keep Baton’s GTM materials sharp and up to date, including messaging, positioning, and internal sales notes.

Strategic Operations

• Take on high-priority projects that sit between functions: define the problem, create the plan, coordinate the right people, and drive the work to completion.
• Act as a trusted extension of the founders by synthesizing context across customers, product, and sales, then turning that context into clear next steps.
• Draft key communications, prep for important meetings, track decisions, and make sure follow-ups actually happen.

What We’re Looking For

• 2-4 years of experience in startups, consulting, finance, investing, operations, or growth.
• Extremely high agency. You don’t wait to be told what to do. You identify what matters, make a plan, and drive it forward.
• AI-native and automation-minded. You use AI daily, adopt new models and tools the week they ship, and build your own automations without waiting on engineering.
• Sharp communicator. You can turn messy information into a simple narrative.
• Analytical and detail-obsessed. You run multiple workstreams without dropping the ball.
• Energized by ambiguity. You're excited about ownership and building from zero to one.
• In San Francisco. Excited to work in person with us.

Nice to Have

• Experience at an early-stage B2B SaaS or AI company.
• Exposure to solutions engineering, implementation, professional services, or enterprise software.
• Experience with outbound, partnerships, events, content, or founder-led sales.

Why Join Us

• Founding-team impact. Help define our GTM motion, operating systems, and culture from the ground up.
• Real ownership early. Take on meaningful scope and a direct line to the founders from day one.
• Competitive pay and early equity. Be rewarded for the value you create as we grow.
• A front-row seat to company-building. Learn how an enterprise AI startup goes from early traction to scale, faster than anywhere else.
• In-person collaboration. We believe the best teams build faster together, and we work in person in San Francisco.