Founding Growth Marketer (B2B, NYC)

Praxis, Inc.; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Gryps in New York City is seeking the founding marketer to build the company narrative, channels and pipeline from the ground up. You will own positioning, collateral and conference presence, traveling to meet customers and shape the market.

You will run events, content, and LinkedIn advocacy, creating a credible, technically deep story for owners and capital program managers. Equity accompanies the base compensation.

Qualifications

• 4 to 7 years in B2B marketing or growth, at least part of it at an early stage company where you were doing the work yourself.
• You have generated pipeline into enterprise or institutional buyers on long, multi stakeholder cycles.
• You have owned conferences and events on your own with measurable pipeline impact.
• Based in NYC and comfortable with regular travel.
• You have marketed a technically deep product to a non technical, traditional buyer.
• You write collateral yourself, not an agency manager.
• Happy being the only marketer, able to scope, prioritize and ship without a team.
• Experienced with utilizing AI systems to support your work.
• Bonus: construction tech, proptech, AEC, facilities, or related AI/enterprise background.

Responsibilities

• Own how Gryps is explained with positioning, messaging and storytelling for key buyers.
• Own pipeline generation with events, campaigns, content and experiments.
• Run conferences and industry events end to end, including budget, booth, slots and follow up.
• Host gatherings in New York for owners and capital program leaders.
• Build content and collateral library from scratch: case studies, stories, decks and guides.
• Run LinkedIn and organic as credibility engines, leveraging customer proof and data.
• Build co-marketing with customer platforms, creating joint content and referred pipeline.

Skills

B2B marketing

Growth marketing

Event marketing

Content creation

AI systems

Education

Bachelor's degree in Marketing or related field

Tools

LinkedIn

Job description

Gryps in New York City is seeking the founding marketer to build the company narrative, channels and pipeline from the ground up. You will own positioning, collateral and conference presence, traveling to meet customers and shape the market.

You will run events, content, and LinkedIn advocacy, creating a credible, technically deep story for owners and capital program managers. Equity accompanies the base compensation.