Founding Growth Marketer, B2B

Open Vision Engineering Inc; San Francisco (CA); Sur place; USD 110 000 - 170 000; Plein temps

Résumé du poste

Pocket is seeking the first B2B marketer to join our growing team in San Francisco. You’ll build the B2B website, run paid channels, craft pages and copy, and set up measurement to drive team adoption.

You’ll own content/SEO efforts, lifecycle emails, and dashboards, collaborating with the existing D2C marketing team to scale what works and automate repeatable playbooks.

Qualifications

• 3+ years in growth or performance marketing, B2B experience preferred.
• Hands-on: built paid campaigns, pages and copy.
• Data-driven with SQL, tracking and dashboards you build.
• AI-native: comfortable with LLMs and automations.
• Ability to start without a formal B2B playbook and make calls independently.

Responsabilités

• Own the B2B website: team and pricing pages, landing pages for top professions, and path visit-to-talk-to-sales.
• Manage paid acquisition for B2B across Meta, Google, LinkedIn, etc.
• Lead content and SEO: identify and produce buyer-focused guides and comparison pages.
• Show proof: case studies, customer logos, reviews, third-party coverage.
• Run lifecycle emails and in-app campaigns to move teams toward a plan.
• Create briefs, test ads, and collaborate with design.
• Set up attribution, dashboards, and experiments; quantify cost per deal by channel.

Connaissances

Growth marketing

Performance marketing

Hands-on

Data-driven

SQL

Tracking & attribution

Python scripting

Content/SEO judgment

Outils

HubSpot

Webflow

No-code tools

Description du poste

About the role

The first marketer on Pocket’s B2B team. Most people use Pocket for work, and most of them bought it themselves. Companies ask for it for whole teams, usually because someone inside already uses it. Your job is to reach the ones that haven’t asked yet. You figure out which channels bring in teams that buy - paid, content, SEO, lifecycle - then run them yourself and scale what works. You work closely with our D2C marketing team, who already run paid, creative and lifecycle at scale: take what works from them and ask when you’re stuck. This is a hands‑on generalist role: you build the pages, launch the campaigns, write the copy, brief the creative and read the numbers. We approach marketing like engineering: measure everything, test on purpose, automate what repeats.

What you’ll own

• The B2B website: team and pricing pages, landing pages for the professions that use Pocket most, and the path from visit to talk‑to‑sales

• Paid acquisition for B2B: Meta, Google, LinkedIn, etc.

• Content and SEO: finding what brings in business buyers and doing it, from guides to comparison pages

• Proof: case studies, customer logos, review sites, and the third‑party coverage buyers and AI search look for

• Lifecycle: email and in‑app campaigns that move people using Pocket at work toward a team plan

• Creative: briefs, testing and a steady flow of new ads, made with our designer

• Tracking and data: attribution, dashboards and experiments you set up yourself, cost per deal by channel, and what you change when it moves

What we’re looking for

• 3+ years in growth or performance marketing, at least part of it selling to businesses

• Hands‑on: you’ve run the paid campaigns, shipped the pages and written the copy yourself

• You know when content or SEO will beat paid, and when it won’t

• You write clearly and fast: headlines, landing pages, emails

• AI‑native: LLMs, no‑code tools and automations are how you work

• Data‑driven, with an engineering streak: SQL, tracking and attribution setup, dashboards you build yourself

• Comfortable starting with no B2B playbook and making the calls yourself

Bonus points for:

• Marketing hardware plus subscription

• Turning individual users into team accounts

• Webflow, HubSpot or similar tools, hands‑on

• Python or scripting to automate your own work

• An engineering or analytics background

What we offer

• The first marketing seat in a fast‑growing B2B function

• A path to leading B2B marketing as it scales

• An experienced D2C marketing team to work with and learn from

• Direct impact on how the company grows

• A high‑trust, high‑responsibility environment with direct founder access

• Competitive compensation and equity

About Pocket

Pocket is a Y Combinator W26 company building a premium hardware plus software product in the AI voice recorder space. We are obsessed with quality and speed. We are scaling very fast in the US and now European markets and building a device experience that can become the category leader.