Founding Growth Marketer

Bonfirevc; New York (NY); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Company-sponsored benefits

401(k)

Nightly team dinners

Job summary

Santé is hiring a Founding Growth Marketer to own content strategy and build a cohesive brand voice for non-technical local retailers. You’ll produce short-form video, run across Facebook, Instagram, LinkedIn, Reddit, and TikTok, and partner with founders on online presence.

You will iterate on content concepts, track virality, and craft a repeatable publishing framework that drives reach, leads, and revenue while collaborating with Sales, CX and Engineering.

Qualifications

• Proven track record of producing viral content for brands (B2B or D2C).
• Experience leading content plans at startups or agencies.
• Strong eye for connecting with diverse audiences.
• Excellent editing and videography craft.
• Willingness to own decisions in a small team.

Responsibilities

• Shoot short-form content across Facebook, Instagram, LinkedIn, Reddit and TikTok.
• Edit video and audio in CapCut, Adobe Premiere or other tools.
• Iterate on content strategy by tracking virality to maximize reach.
• Build a repeatable framework to extend asset shelf-life.
• Collaborate with Sales, Customer Experience and Engineering to maintain cohesive brand.
• Leverage analytics to measure reach, leads and revenue.

Skills

Strategic storytelling

Content strategy

Video editing

Brand voice

Startup experience

Tools

CapCut

Adobe Premiere

Job description

Santé

All-in-one POS for liquor stores

Founding Growth Marketer

Salary: $100K - $150K

Equity: 0.10% - 0.20%

Location: New York, NY, US

Job type: Full-time

Role: Marketing

Experience: 3+ years

Visa: US citizen/visa only

Darren Fike

Founder

About Santé

Santé is the #1 operating system for local retailers.

Our platform runs the entire store — point of sale, integrated payments, eCommerce, inventory management, delivery-app integrations, marketing, bookkeeping, and AI Agents — so the owners of liquor, grocery, and convenience stores can compete like the big chains without losing what makes them local.

We're building a future where the corner liquor store has better technology than the national retailer: one place for selling to customers everywhere with AI agents that spots slow-moving inventory and creates the promotion to move it. Every feature we ship lands in real stores the same week, and the feedback loop is direct — our customers call us by name.

Just two years into the business, Santé is delivering meaningful growth for hundreds of local retailers across the US:

• Cutting payroll costs by $35 - $50k with agents that handle admin work for store owners
• Increasing revenue by 10-15% with eCommerce and Marketing agents that drive sales

Everyone on our team is the domain expert on the problems they’re responsible for solving. We’re also curious about what living in the future means, and we are committed to bringing it to our customers. We challenge current assumptions and explore new workflows. We believe that this is the only way to create a generational company that lasts a century.

About the Role

Our customers are non-technical small business owners. They’re everyday people that you see running your local grocery store or bottle shop.

In this role, you will pioneer the content strategy that reaches these entrepreneurs with short form video that connects with them in their language (literally and figuratively).

To-date, we’ve maintained consistent 5x growth with no marketing. You are the missing piece to our winning machine that has already cracked the code on product and outbound sales.

You will work closely with the Founders on how we show up online with a unique personality that stands out from the sea of sameness in retail tech.

In this role, you will

• Shoot short-form, attention-demanding content across Facebook, Instagram, LinkedIn, Reddit and TikTok
• Edit video and audio in CapCut, Adobe Premiere or whatever you are fluent in
• Iterate on your content strategy and brand voice by tracking the virality of your content. The purpose is for your content to always be seen by as many relevant people as possible
• Build a repeatable framework that extends the shelf-life of important assets so that we are always publishing content
• Collaborate with Sales, Customer Experience and Engineering to maintain a cohesive brand and story throughout other types of content: training videos, product launches, webinars, etc.
• Leverage analytics and performance data to measure the effectiveness of your content, prioritizing reach, leads and revenue in how we determine impact of your work

Who You Are

• Strategic storyteller with a proven track record of producing viral content for brands; B2B or D2C will work here
• Experience leading or contributing to content plans at a startup or agency that works with non-traditional brands that are willing to take risks to demand attention online
• Natural intuition for how to connect with people regardless of their background or interest
• Cares about the craft of editing and videography - always looking to push the boundaries of your best work
• Comfort operating with high ownership in a small team where your decisions become the standard

Compensation

$100,000 – $150,000 + Meaningful Equity

This range reflects the expected compensation for this role. Compensation within the range is determined based on experience, skills, and scope of responsibilities. In addition to base salary, we offer meaningful early-stage equity — this team's work is the foundation the company compounds on.

Benefits

• Company-sponsored benefits
• 401(k)
• Nightly team dinners

About the interview

1. Meet with our CEO
2. On-site with CEO and GTM team
3. References
4. Offer

About Santé

Modern POS for Liquor Stores