Founding Growth Lead

Plutus; Kirkland (WA); On-site; USD 180,000 - 260,000; Full time

Job summary

Plutus, a fast-growing Kirkland-based fintech startup, is seeking a Founding Growth Lead to own customer growth. This role is for someone highly analytical, curious about what drives customer behavior, and willing to use every tool to acquire, activate, and grow customers.

Based in our Kirkland office five days a week, you will own growth initiatives across acquisition, activation, retention, and referrals, hypothesize and run experiments, and leverage AI and automation to scale results.

Qualifications

• Strong analytical orientation and data fluency.
• Track record of driving measurable customer or revenue growth.
• Experience running growth experiments across multiple channels.
• Hands-on without a large team or agency.
• Strong understanding of modern growth, analytics, automation, and AI tools.
• High level of curiosity, resourcefulness, and ownership.
• Experience in fintech, investing, financial services, or consumer financial decision knowledge is preferred.

Responsibilities

• Own growth — understand drivers of customer and AUM growth and scale.
• Follow the data — analyze acquisition, activation, retention, referrals, and behavior.
• Experiment constantly — develop hypotheses, run experiments, measure results, and scale what works.
• Use every channel — paid, organic, content, SEO, lifecycle, referrals, partnerships, community, product-led growth.
• Be technical — work with data, analytics, attribution, automation, APIs, and modern growth tooling.
• Use AI aggressively — research, create, analyze, personalize, test, and execute with AI and automation.
• Understand the customer — who uses Plutus, why they trust us, and what motivates investment.
• Think like an owner — identify opportunities, prioritize, execute, and own the results.

Skills

Analytical mindset

Growth results

Experimentation across channels

Hands-on operator

Growth analytics/automation/AI

Curiosity/ownership

Fintech/Investing knowledge

Tools

Analytics platforms

Attribution tools

Automation tools

APIs

Job description

Plutus is a fast growing Kirkland-based startup on a mission to democratize access to investing, seeking a Founding Growth Lead to own customer growth. This role is for someone who is highly analytical, deeply curious about what drives customer behavior, and willing to use every tool available to figure out how to acquire, activate, and grow customers.

Plutus is well-funded by leading investors and has seen rapid organic growth since launch. With strong customer traction and a small team from Meta, Google, and Snowflake, the opportunity now is to turn that early momentum into scale. This is an in-person role based in our Kirkland office, 5 days/week.

Responsibilities

• Own growth - Your job is to understand what's driving customer and AUM growth today, find what could drive more of it, and make it happen
• Follow the data - You dig into acquisition, conversion, activation, retention, referrals, and customer behavior to understand what's working, what's not, and where the biggest opportunities are
• Experiment constantly - You develop hypotheses, launch experiments, measure results, and double down quickly when you find something that works
• Use every channel - Paid, organic, content, SEO, lifecycle, referrals, partnerships, community, product-led growth—you're channel agnostic and care more about results than marketing orthodoxy
• Be technical - You're comfortable working with data, analytics, attribution, automation, APIs, and modern growth tooling. You don't need an engineer every time you want to test something
• Use AI aggressively - You use AI and automation to research, create, analyze, personalize, test, and execute at a pace that wasn't possible a few years ago
• Understand the customer - You develop a deep understanding of who uses Plutus, why they trust us with their money, what gets them to invest more, and what prevents others from doing so
• Think like an owner - You don't wait for a marketing roadmap. You identify opportunities, prioritize them, execute, and own the results

Required

• Strong analytical orientation and comfort working directly with data
• Track record of driving measurable customer or revenue growth
• Experience running and measuring growth experiments across multiple channels
• Ability to operate hands-on without a large team or agency
• Strong understanding of modern growth, analytics, automation, and AI tools
• High level of curiosity, resourcefulness, and ownership
• Experience in fintech, investing, financial services, or a strong understanding of how consumers discover and make financial decisions is highly preferred