Foodservice Sales Rep – K-12

Goodwin Recruiting; Chicago (IL); On-site; USD 95,000 - 116,000; Full time

Job summary

Goodwin Recruiting is seeking a Foodservice Sales Rep to drive new business in K-12 and institutional foodservice markets. You will prospect, build relationships with decision makers, and develop territory strategies to grow revenue.

Qualified candidates have a bachelor’s degree, 3+ years in wholesale/foodservice or B2B sales, and proven ability to travel 40–60% to cover a large territory; experience with foodservice accounts and distributors is preferred.

Qualifications

• Bachelor’s degree or equivalent sales experience.
• 3+ years wholesale/foodservice/B2B sales experience.
• Experience with foodservice accounts or distributors is preferred.

Responsibilities

• Prospect aggressively for new business and generate leads.
• Build relationships with K-12 decision makers and distributors.
• Develop and execute a strategic territory plan for revenue growth.
• Manage sales pipeline, forecasting, and CRM activity to hit targets.
• Represent the company at trade shows and industry events.

Skills

Prospecting

Relationship building

Strategic planning

Communication skills

Negotiation

Education

Bachelor’s degree in Business, Sales, Marketing, or related field

Tools

CRM systems

Job description

Foodservice Sales Rep – K-12

A respected consumer products organization is seeking an experienced Foodservice Sales Rep to drive new business and expand its presence within the K-12 and institutional foodservice markets. This role offers a high-impact sales opportunity for a motivated professional who enjoys prospecting, building relationships, and developing territory strategies.

Foodservice Sales Rep Benefits & Compensation

• Base salary of $105,000
• Performance-based bonus opportunity
• Travel commitment of 40–60% throughout the assigned territory

Foodservice Sales Rep Requirements & Qualifications

• Bachelor’s degree in Business, Sales, Marketing, or related field, or equivalent sales experience
• Minimum 3+ years of wholesale, foodservice, CPG, or related B2B sales experience
• Experience working with foodservice accounts and distributors strongly preferred
• Knowledge of K-12, school nutrition, healthcare, or institutional foodservice sectors highly desirable
• Proven track record of new business development and territory growth
• Proficiency in sales forecasting, CRM systems, pipeline management, and territory planning
• Ability to travel 40–60% and manage a large geographic territory independently

Foodservice Sales Rep Day-to-Day Responsibilities

• Prospect aggressively for new business through networking, lead generation, market research, and direct outreach
• Build and maintain relationships with K-12 decision makers, school nutrition professionals, distributors, and other key stakeholders
• Develop and execute a strategic territory plan focused on high-value prospects and revenue growth
• Manage sales pipeline, forecasting, CRM activity, and follow-up processes to meet quarterly and annual sales targets
• Conduct customer meetings, presentations, sales calls, and business development activities throughout the territory
• Represent the company at trade shows, conferences, and industry events to maximize lead generation
• Monitor market trends and competitive activity, sharing insights with leadership
• Collaborate with internal teams to support customer acquisition and long-term account growth

This position is ideal for a proactive sales professional who takes ownership of their territory and thrives on creating new business opportunities while contributing directly to company growth.

JOB ID: 182289#post

Michael Lanzetta