Folding Cartons Product Strategy Lead

Barry-Wehmiller Companies Inc.; Waukesha (WI); On-site; USD 100,000 - 150,000; Full time

Job summary

BW Papersystems, part of the Barry-Wehmiller Group, seeks an experienced Product Manager to lead the folding carton product portfolio and guide products from concept through end of life.

You will translate market insights into requirements, define value propositions, and measure success with KPIs while collaborating with engineering, sales, and marketing. Travel 25-50% is anticipated.

Qualifications

• Bachelor’s degree in Business, Engineering, or related field.
• MBA or advanced degree preferred.
• 5-8+ years of product management experience, including ownership of complex products or platforms.
• Proven track record of delivering successful products and driving measurable business outcomes.
• Strong strategic thinking and ability to connect product initiatives to business impact.

Responsibilities

• Define and drive product vision, strategy, and multi-year roadmap aligned with business objectives.
• Lead complex product initiatives from ideation through launch and full product lifecycle.
• Translate market insights, customer needs, and data into actionable product requirements.
• Determine value proposition/positioning of the product in the market and competitive differentiation.
• Collaborate with engineering, sales, marketing, and operations to deliver scalable solutions.
• Lead cross-functional alignment and drive go-to-market planning with sales and marketing.
• Establish KPIs and leverage data analytics to measure performance and inform decisions.

Skills

Strategic thinker

Cross-functional leadership

Data-driven decisions

Executive communication

Stakeholder management

Education

Bachelor's degree in Business or Engineering

MBA or advanced degree preferred

Tools

MS Office

Job description

BW Papersystems, part of the Barry-Wehmiller Group, seeks an experienced Product Manager to lead the folding carton product portfolio and guide products from concept through end of life.

You will translate market insights into requirements, define value propositions, and measure success with KPIs while collaborating with engineering, sales, and marketing. Travel 25-50% is anticipated.