FMCG Strategic Marketing Senior Manager

Koch Business Solutions, LP; Hudson (WI); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical

Dental

Vision

HSA/FSAs

Life Insurance

Disability

Retirement

Parental Leave

Education Assistance

Infertility Assistance

Adoption Assistance

Vacation

Job summary

Phillips Medisize, a Molex company, seeks a Senior Marketing Manager for the Regulated Consumer Products unit in Hudson, WI. The role shapes and executes B2B marketing strategies to support growth, with a hybrid schedule in-office 2–3 days a week.

You will translate market insights into strategic plans, sales enablement tools, and integrated campaigns while partnering with BU leaders, Sales, and Marketing to drive growth in regulated FMCG markets.

Qualifications

• Bachelor's degree with 10+ years in B2B strategic marketing or related roles.
• Experience translating plans into commercial and marketing initiatives.
• Ability to lead integrated marketing and sales enablement strategies.

Responsibilities

• Lead development and execution of a five-year strategic plan for RCP in collaboration with BU leaders and Sales.
• Develop and implement strategic programs and account-specific messaging for priority accounts.
• Build market insights from primary/secondary research and translate into actionable insights.
• Support account planning and translate market needs into commercial initiatives.
• Develop value propositions for FMCG markets the RCP BU serves.
• Create buyer personas and customer journeys for integrated campaigns.
• Lead integrated marketing communications plans and sales enablement tools across digital channels.
• Dotted line to IMC Director to align with brand priorities.
• May contribute to M&A assessments in collaboration with leaders.

Skills

B2B marketing

Strategic planning

Sales enablement

Market insights

Stakeholder collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Master's degree in related field

Job description

Your Job

Phillips Medisize, a Molex company is seeking a Fast-Moving Consumer Goods (FMCG) Strategic Marketing Senior Manager at our Hudson, WI site to join our Global Strategic Marketing team to shape and execute B2B commercial and marketing strategies that support growth for the Regulated Consumer Products (RCP) business unit within our contract development and manufacturing organization (CDMO). As part of a growing, high-performing team, this role offers the opportunity to translate market and customer insights into strategic plans, sales enablement tools and integrated marketing programs in a dynamic, growth-oriented environment.

This role is ideal for a marketer who enjoys leading and executing the full marketing continuum, from upstream activities such as customer insight development and five-year strategic planning to downstream activities such as key-account sales enablement and marketing communications. The role partners closely with RCP business unit and commercial leaders. The RCP business unit serves customers in highly regulated FMCG markets, including reduced-risk and alternative nicotine delivery products intended for adult consumers, where regulatory compliance is a fundamental business requirement.

*This is a hybrid position with 2-3 days in office at our Hudson, WI location

Our Team

From discovery to delivery, the world's leading medtech, pharmaceutical and in vitro diagnostic companies trust Phillips Medisize to help them design and commercialize lifesaving and enhancing technologies and therapy solutions. Additionally, the company also serves customers in non-medical markets, such as consumer appliance and automotive, and in the FMCG regulated markets. We are a privately held CDMO, and our 6,000+ employees collaborate with industry leaders and innovators across three continents and 30 development and manufacturing sites to design, engineer and manufacture medical, pharmaceutical and consumer devices that save and improve the quality of life for millions of people annually.

What You Will Do

• Manage the development and support implementation of the annual development and implementation of the five-year strategic plan for Regulated Consumer Products (RCP) in collaboration with RCP business unit leaders, Sales leadership and Marketing colleagues.
• Partner with business unit, Marketing and Sales leaders to develop and execute strategic programs, account-specific messaging and sales enablement tools that communicate Phillips Medisize's differentiated value for priority accounts and growth markets.
• Develop and maintain RCP market insights by using primary and secondary research to assess market dynamics, customer needs and competitive activity; synthesize findings into actionable insights for strategic and commercial decisions.
• Partner with the business unit leader and sales leadership to support account planning, represent BU priorities and translate market needs into actionable commercial and marketing initiatives.
• Develop value and maintain value propositions for the FMCG markets the RCP BU serves.
• Create and maintain buyer personas and customer journeys to guide integrated marketing campaigns.
• Lead the development, execution and measurement of integrated marketing communications plans and sales enablement tools, including messaging, content development and deployment across relevant digital channels.
• Dotted line report to the IMC Director to ensure all downstream marketing programs and tools align with brand priorities.
• Based on performance and opportunity, may in the future contribute to M&A assessments in collaboration with BU leadership, subject matter experts and Molex Corporate Development team.
• Travel up to 30% for internal meetings and industry tradeshows.

Who You Are (Basic Qualifications)

• Bachelor's degree in Marketing, Business, Communications, or a related field and 10+ years of experience in B2B strategic marketing, product marketing, commercial strategy, or related functions supporting highly regulated FMCG, consumer electronics, or similar industries; OR a Master's degree in a related field and 5+ years of relevant experience.
• Experience developing and executing three- to five-year strategic plans within a global organization.
• Experience translating strategic plans into measurable commercial and marketing initiatives.
• Experience developing, executing, and measuring integrated marketing and sales enablement strategies.
• Experience collaborating with stakeholders across multiple global regions, including North America, Europe, and Asia.

What Will Put You Ahead

• Experience supporting highly regulated FMCG markets, including reduced-risk and alternative nicotine delivery products intended for adult consumers.
• Experience developing commercial strategies for highly regulated industries.
• Demonstrated success leveraging market, customer, and competitive insights to influence strategic business decisions.
• Experience developing and executing go-to-market strategies with global B2B enterprise customers.
• Understanding of the contract development and manufacturing organization (CDMO) industry.
• Experience conducting primary and secondary market research and translating findings into actionable recommendations.
• Interest in and understanding of consumer device technologies and related product categories.
• Experience leveraging artificial intelligence tools responsibly to improve marketing effectiveness while maintaining appropriate review processes and confidentiality safeguards.
• Experience leading cross-functional initiatives and influencing stakeholders in a matrixed organization.

*This position does not qualify for VISA Sponsorship.

Hiring Philosophy

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.

Who We Are

As a Molex company, Phillips-Medisize mobilizes and deploys specialized capabilities and services across highly regulated industries, including health care, regulated consumer, automotive and defense. We design, develop and create innovative and life-changing medical technologies for millions of people across the globe.

At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.

Our Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most.

• medical
• dental
• vision
• flexible spending and health savings accounts
• life insurance
• ADD
• disability
• retirement
• paid vacation/time off
• educational assistance
• infertility assistance
• paid parental leave
• adoption assistance

Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.

Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.

Equal Opportunities

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here, aqui, or tu).