Flights Marketing Strategy Lead — Bangkok

Agoda; Orlando (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Agoda in the United States is seeking a senior Data Analyst to shape performance marketing for our Flights vertical. You will translate data into actionable insights, lead cross-functional analyses and partner with product and marketing teams to optimize campaigns.

We're looking for 8+ years of experience, strong SQL/Tableau skills, and a proven ability to manage and mentor analysts. A data-driven mindset and ownership are essential to drive measurable growth across channels.

Qualifications

• 8+ years in data analytics or big data projects.
• Bachelor's degree in CS/Statistics/Math/Engineering or Economics/Finance.
• Strong analytical skills with ability to translate data into insights.
• Proficient in BI tools and data warehouses: SQL, Tableau and MS Excel.
• Strong written and verbal communication with stakeholders.
• People management experience including hiring and coaching.

Responsibilities

• Define Marketing strategy for Flights Vertical (outside of pricing).
• Lead development, execution, and optimization strategy for growing Agoda’s Flights business on different channels.
• Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
• Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth
• Partner closely with various business functions, especially Marketing Accommodation, Flights product and flights supply, to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau to drive meaningful initiatives
• Monitor and report on the effectiveness of business initiatives, providing insights and recommendations for continuous improvement.
• Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management
• Lead, mentor, and develop a team of analysts and managers; participate in hiring and onboarding new team members.

Skills

Big data analytics

SQL

Tableau

Excel

Data-driven decision making

Stakeholder management

People management

Strong communication

Education

Bachelor's degree in CS/Stats/Math/Engineering/Economics

Tools

MS Excel

Power BI

Data Warehousing

Job description

Agoda in the United States is seeking a senior Data Analyst to shape performance marketing for our Flights vertical. You will translate data into actionable insights, lead cross-functional analyses and partner with product and marketing teams to optimize campaigns.

We're looking for 8+ years of experience, strong SQL/Tableau skills, and a proven ability to manage and mentor analysts. A data-driven mindset and ownership are essential to drive measurable growth across channels.