Primary Function
The Fleet Strategy & Analytics Manager is responsible for driving the strategic performance, efficiency, and cost effectiveness of the rental fleet through data-driven decision-making and cross-functional leadership. This role oversees fleet planning and maintenance strategy, translating operational and financial insights into initiatives that improve fleet availability, utilization, and overall return on investment.
Essential Duties & Responsibilities
Fleet Strategy, Planning & Analytics
- Lead fleet planning and optimization efforts to ensure the appropriate fleet size, mix, and allocation based on utilization, customer demand, seasonality, and business needs
- Analyze fleet utilization, financial performance, asset lifecycle, depreciation, and other key metrics to identify opportunities to improve fleet productivity and return on investment
- Develop forecasts, KPIs, dashboards, and recommendations that support fleet acquisition, allocation, replacement, rotation, and disposal decisions
- Partner with Operations and leadership to identify under- and over-utilized assets and drive actions that maximize fleet availability and revenue-generating potential
Fleet Maintenance & Availability Management
- Monitor and manage all down rental fleet units, identifying maintenance issues and opportunities to minimize vehicle downtime
- Partner with branch teams and service providers to determine the fastest, most cost-effective path to return vehicles to rentable status
- Track fleet availability and maintenance performance to identify trends, bottlenecks, and opportunities for improvement
Maintenance Cost Strategy & Optimization
- Develop and execute strategies to reduce overall fleet maintenance and inventory-related costs while maintaining safety, reliability, and operational readiness
- Analyze maintenance spend, repair trends, and vendor performance to identify cost-saving opportunities
- Establish and monitor key maintenance KPIs, providing actionable insights and recommendations to leadership
Customer Damage Recovery
- Oversee and continuously improve the customer damage recovery process to maximize reimbursement for damage-related repair costs
- Partner with branch and operational teams to ensure damage is properly documented, processed, and recovered in a timely manner
Warranty & Cost Recovery
- Identify and pursue manufacturer and vendor warranty claims to maximize recovery of eligible repair expenses
- Establish processes to ensure warranty opportunities are consistently identified, documented, submitted, and tracked through reimbursement
Minimum Requirements
Education
Associate’s degree; bachelor's degree in business, Operations Management, Engineering, Industrial Technology, Construction Management, or a related field preferred.
Work Experience
Physical
- Must be able to work in an office environment and use a computer, phone, and standard office equipment for extended periods.
- Must be able to communicate effectively in person, by phone, and through electronic communication.
- Must be able to travel periodically to branch locations, leadership meetings, training sessions, and other company locations as needed.
Other
- Demonstrates strong operational, technical, and business acumen.
- Possesses strong leadership, communication, customer relationships, and problem-solving skills.
- Demonstrates sound judgment, accountability, and the ability to balance operational, customer, and financial priorities.
- Builds effective relationships and collaborates successfully across functions and organizational levels.
- Maintains a commitment to safety, continuous improvement, employee development, and operational excellence.