Fitness Studio General Manager

StretchLab - Blue Bell; Franklinville (PA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Bonus based on performance

Competitive salary

Paid time off

Training & development

Wellness resources

Job summary

StretchLab - Blue Bell is seeking a General Manager to lead sales, marketing, and business development while ensuring exceptional member experiences. The role emphasizes driving membership growth and community engagement in a boutique fitness setting.

Responsibilities include overseeing front desk operations, managing social media campaigns, and coordinating promotions. A data-driven approach with CRM usage and strong communication skills is essential for success.

Qualifications

• 1+ years in the fitness industry and a passion for wellness.
• 2+ years of sales, marketing, and business development experience.
• Proven experience in social media marketing and grassroots community outreach marketing.
• Confident in generating sales, completing cold calls, and converting leads.
• Organized with strong attention to detail, able to multitask, prioritize, and meet deadlines.
• Professional, punctual, reliable, and relatable.
• Ability to manage and drive multiple revenue streams including memberships and retail.
• Data-driven, experienced with navigating CRMs, tracking and delivering metric targets.
• Must be fluent in English and have excellent communication and strong interpersonal skills in person and over the phone.
• Must be solution-based, results-oriented, possess a competitive spirit and ability to deliver with a sense of urgency.
• Ability to recognize areas of improvement and make changes using good judgment.
• Solid writing and grammar skills.
• Trustworthy and ability to handle confidential information.
• Ability to work harmoniously with co-workers, clients, and the general public.
• Proficiency with computers and Studio software.
• Candidates must be able to work a flexible schedule of up to 6 days a week, 50-60 hours including evenings and weekend availability.

Responsibilities

• Lead generation including Grass Roots Marketing and networking.
• Schedule and participate in networking/community events and studio promotions.
• Secure and convert organic and digital leads.
• Manage our social media presence and drive social media marketing campaigns.
• Implement sales process to schedule prospects into first visit and membership sales.
• Drive retail sales.
• Manage the front desk to greet and check-in clients and prospects when they enter the studio.
• Conduct tours of the facility while establishing a relationship and targeting an individual’s needs and wants.
• Proficiency in gym management software and POS to include revenue reports, etc.
• Independently make decisions related to high-level customer service.
• Maintain cleanliness and organization of the studio.
• Enforce studio policies and procedures.
• Hire and manage staff scheduling and meetings.
• Any other duties as assigned.

Skills

Sales leadership

Social media marketing

Networking

Customer service

Time management

Communication skills

Data-driven

Front desk management

Tools

CRMs

POS software

Studio software

Job description

Benefits

• Bonus based on performance
• Competitive salary
• Paid time off
• Training & development
• Wellness resources

A national leader in the boutique fitness industry is seeking a qualified General Manager to focus on driving sales and service excellence for our luxury fitness brand. This is the perfect opportunity to be a part of an exciting startup experience, build community connections, and apply your expertise to drive our rapid new member growth journey.

POSITION

The General Manager will lead the delivery of our sales and membership growth targets. This role is comprised of 80-90% sales, marketing, and business development; and 10-20% staff management and studio operations.

REQUIREMENTS

• 1+ years in the fitness industry and a passion for wellness
• 2+ years of sales, marketing, and business development experience
• Proven experience in social media marketing and grassroots community outreach marketing
• Confident in generating sales, completing cold calls, and converting leads
• Organized with strong attention to detail, able to multitask, prioritize, and meet deadlines
• Professional, punctual, reliable, and relatable
• Ability to manage and drive multiple revenue streams including memberships and retail
• Data-driven, experienced with navigating CRMs, tracking and delivering metric targets
• Must be fluent in English and have excellent communication and strong interpersonal skills in person and over the phone
• Must be solution-based, results-oriented, possess a competitive spirit and ability to deliver with a sense of urgency
• Ability to recognize areas of improvement and make changes using good judgment
• Solid writing and grammar skills
• Trustworthy and ability to handle confidential information
• Ability to work harmoniously with co-workers, clients, and the general public
• Proficiency with computers and Studio software
• Candidates must be able to work a flexible schedule of up to 6 days a week, 50-60 hours including evenings and weekend availability

DUTIES

• Lead generation including Grass Roots Marketing and networking
• Schedule and participate in networking/community events and studio promotions
• Secure and convert organic and digital leads
• Manage our social media presence and drive social media marketing campaigns
• Implement sales process to schedule prospects into first visit and membership sales
• Drive retail sales
• Manage the front desk to greet and check-in clients and prospects when they enter the studio
• Conduct tours of the facility while establishing a relationship and targeting an individual’s needs and wants
• Proficiency in gym management software and POS to include revenue reports, etc.
• Independently make decisions related to high-level customer service
• Maintain cleanliness and organization of the studio
• Enforce studio policies and procedures
• Hire and manage staff scheduling and meetings
• Any other duties as assigned

COMPENSATION & PERKS

• Salaried position
• Commission paid on sales
• Monthly bonus if all sales goals are met
• Complimentary membership while employed
• Employee Retail Discount
• Retirement plan