First-Party Digital Marketing Specialist for Guest Growth

Yuhaaviatam of San Manuel Nation; Highland (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Yaamava’ Resort & Casino in Highland, CA, seeks a Digital Marketing Specialist to create, execute, and optimize data-driven campaigns using First Party data across paid social, search, programmatic, and traditional channels.

You will collaborate with the Mobile & E-Commerce team to drive guest loyalty, new acquisitions, and revenue, while tracking ROI with SAS and Power BI and maintaining campaign calendars and schedules.

Qualifications

• Bachelor’s degree in Business Management, Marketing, Communications, Computer Science, or equivalent required.
• Minimum of two (2) year experience in communication and marketing channels including e-mail, mobile, digital advertising, sales, digital/social gaming, relationship marketing, or social media is required.
• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.

Responsibilities

• Creates and executes integrated First Party digital (Paid Social, Programmatic, Search Ads, CTV, Display, etc) and traditional (Direct Mail, Billboard, etc) marketing campaigns and promotions to increase guest loyalty, revenue, and acquisition.
• Works collaboratively with Mobile & E-Commerce team, other internal departments, and third-party vendors to develop and execute campaigns. This includes generating offers and promotions, gathering creative assets, target lists, and campaign approvals, while ensuring timely execution.
• Strategically determines budgeting breakdown and allocation to ensure positive ROI.
• Uses SAS and third-party reporting tools to analyze post-campaign results and provides insights and recommendations to key stakeholders. Utilizes Microsoft Power Bi to create dynamic visual dashboards.
• Maintains marketing campaign calendars to ensure leadership is aligned and deadlines are met.
• Actively stays up to date with current marketing trends and research.
• Performs other duties as assigned to support the efficient operation of the department.

Skills

Paid Social

Programmatic

Analytics

Content Creation

Email Marketing

Collaboration

Education

Bachelor’s degree (Business Management, Marketing, Communications, CS)

Tools

SAS

Power BI

Google Analytics

Firebase

GTM

Job description

Yaamava’ Resort & Casino in Highland, CA, seeks a Digital Marketing Specialist to create, execute, and optimize data-driven campaigns using First Party data across paid social, search, programmatic, and traditional channels.

You will collaborate with the Mobile & E-Commerce team to drive guest loyalty, new acquisitions, and revenue, while tracking ROI with SAS and Power BI and maintaining campaign calendars and schedules.