Fire Sales Manager - Commercial

Lakeland Fire + Safety; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

Lakeland Fire + Safety is seeking a Regional Sales Manager Commercial Fire to lead growth across the United States in the commercial fire safety sector. You will craft and execute regional and national sales plans, building strong relationships with clients, distributors, and internal teams to drive revenue and market presence.

The role requires a Bachelor’s degree and at least 5 years of sales experience in manufacturing or fire safety, with a proven track record of meeting targets and managing

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or equivalent experience.
• Minimum of 5 years of sales experience in the manufacturing or fire safety industry.
• Proven track record of meeting or exceeding sales targets in a regional or national sales management role.
• Proven track record of lead generation, client acquisition, sales pipeline management.
• Excellent communication, negotiation, and interpersonal skills.

Responsibilities

• Become the Lakeland industry expert of the commercial fire market including products, trends, needs, sales cycle, and all that makes this industry unique in the fire service.
• Develop and implement regional and national sales strategies to meet or exceed sales targets within the manufacturing fire safety market.
• Develop a framework that can be replicated across the U.S. and Canada.
• Work with Lakeland’s industrial dealer base to identify prospective accounts and HSE managers and develop needs-based solutions for each opportunity.
• Build, train, and maintain strong relationships with existing clients, distributors, and potential customers to foster long-term partnerships.
• Conduct market research and competitive analysis to identify emerging trends and opportunities for business growth.
• Collaborate with cross-functional teams including marketing, product development, and customer service to align sales efforts with company goals.
• Prepare and present regular sales reports, forecasts, and market insights to senior management.
• Represent the company at industry events, trade shows, and client meetings to promote products and services.

Skills

Sales experience

Regional sales

Lead generation

Client acquisition

Sales pipeline

Negotiation

Interpersonal skills

Communication

Education

Bachelor's degree in Business/Marketing/Engineering

MBA preferred

Tools

CRM software

Sales analytics

Job description

The Regional Sales Manager Commercial Fire will lead and drive sales growth within the commercial fire safety sector across a designated region in the United States. This role is pivotal in developing and executing strategic sales plans that align with company objectives and market demands. The manager will cultivate strong relationships with key clients, distributors, and internal teams to ensure customer satisfaction and business expansion. They will analyze market trends, identify new business opportunities, and provide insightful feedback to product development and marketing teams. Ultimately, this position is responsible for achieving sales targets, increasing market share, and enhancing the company’s presence in the manufacturing fire safety industry.

Minimum Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or equivalent experience.
• Minimum of 5 years of sales experience in the manufacturing or fire safety industry.
• Proven track record of meeting or exceeding sales targets in a regional or national sales management role.
• Proven track record of lead generation, client acquisition, sales pipeline management.
• Excellent communication, negotiation, and interpersonal skills.

Preferred Qualifications

• Master’s degree in business administration or a related discipline.
• Entrepreneurial spirit with the ability and desire to learn, strategize, and implement at the highest level.
• Familiarity with CRM software and sales analytics tools.
• Established network within the manufacturing fire safety industry.

Responsibilities

• Become the Lakeland industry expert of the commercial fire market including products, trends, needs, sales cycle, and all that makes this industry unique in the fire service.
• Develop and implement regional and national sales strategies to meet or exceed sales targets within the manufacturing fire safety market.
• Develop a framework that can be replicated across the U.S. and Canada.
• Work with Lakeland’s industrial dealer base to identify prospective accounts and HSE managers and develop needs-based solutions for each opportunity.
• Build, train, and maintain strong relationships with existing clients, distributors, and potential customers to foster long-term partnerships.
• Conduct market research and competitive analysis to identify emerging trends and opportunities for business growth.
• Collaborate with cross-functional teams including marketing, product development, and customer service to align sales efforts with company goals.
• Prepare and present regular sales reports, forecasts, and market insights to senior management.
• Represent the company at industry events, trade shows, and client meetings to promote products and services.

Skills

The Regional Sales Manager Commercial Fire will utilize their sales expertise and industry knowledge to develop effective sales strategies and close deals. Strong communication and negotiation skills are essential for building relationships with clients and internal teams, ensuring alignment and customer satisfaction. Analytical skills will be applied to interpret market data and adjust sales approaches accordingly. Leadership and coaching abilities will be critical in managing and motivating the dealer sales team to achieve targets. Additionally, proficiency with CRM and sales tools will support efficient pipeline management and accurate forecasting.