Fire & Rescue Equipment Sales Representative

MacQueen; St. Louis (MO); On-site; USD 65,000 - 90,000; Full time

Job summary

MacQueen is seeking an experienced outside sales professional in Missouri to build relationships with fire departments, municipalities and emergency services. You will demonstrate equipment, explain capabilities, and guide customers through the full purchasing process, from initial conversation to delivery and post-sale support.

The role requires a consultative mindset, strong communication skills, and the ability to expand existing accounts while developing new business within the territory.

Qualifications

• Associate degree or equivalent experience in Business or Sales.
• Experience outside sales for 5+ years, preferably in fire/EMS or related industries.
• Strong communication and relationship-building abilities.
• Proficient in Microsoft Office and quick to learn new tech.

Responsibilities

• Build lasting relationships with fire departments, municipalities, and emergency service organizations in your territory.
• Demonstrate fire and rescue equipment, explain capabilities, and help customers choose solutions.
• Guide customers through the purchasing process from first conversation to delivery and beyond.
• Become a trusted advisor by understanding departments' challenges and recommending the right equipment.
• Follow MacQueen's 5-4-3-2-1 Sales Methodology to grow new and existing accounts.
• Stay informed on competitor products and market trends to position MacQueen as the preferred partner.
• Maintain accurate customer activity, opportunities, forecasts, wins, and losses in CRM.
• Explain financing options to simplify purchasing of new and used apparatus.
• Resolve customer concerns quickly while delivering exceptional service.
• Support the team and customers by jumping in wherever needed.

Skills

Self-starter

Communication skills

Relationship-building

Organization

MS Office proficiency

Adaptability

First responder service mindset

Education

Associate degree in Business, Sales, or related field

Tools

CRM platforms

CDK ERP

Job description

What You’ll Be Doing

No two days look the same, but you can expect to:

• Build lasting relationships with fire departments, municipalities, and emergency service organizations throughout your territory.
• Demonstrate industry-leading fire and rescue equipment, explain product capabilities, and help customers choose the solutions that best fit their operational needs.
• Guide customers through the entire purchasing process—from the first conversation to delivery and beyond.
• Become a trusted advisor by understanding each department's unique challenges and recommending the right equipment—not just making a sale.
• Follow MacQueen's proven 5-4-3-2-1 Sales Methodology while developing new business and growing existing accounts.
• Stay informed on competitor products and market trends to position MacQueen as the preferred partner.
• Maintain accurate customer activity, opportunities, forecasts, wins, and losses within our CRM.
• Help customers understand available financing options to make purchasing new and used apparatus easier.
• Resolve customer concerns quickly while delivering the exceptional service MacQueen is known for.
• Roll up your sleeves and jump in wherever needed to support the team and our customers.

The Ideal Candidate

You don’t have to be a firefighter—but you do need to understand what exceptional service and relationships look like.

We’re Looking For Someone Who Has

• An Associate degree in Business, Sales, or a related field (or equivalent experience).
• Five or more years of successful outside sales experience, preferably within the fire service, emergency services, municipal, fleet, heavy equipment, or related industries.
• Experience using CRM platforms and ERP systems such as CDK.
• A self‑starter mentality—you don’t wait for opportunities; you create them.
• Strong communication and relationship‑building skills that make customers want to work with you for years.
• Excellent organization, follow‑through, and attention to detail.
• Confidence using Microsoft Office and the ability to quickly learn new technology.
• A passion for serving first responders and helping them succeed in the field.

Why This Role Matters

Every piece of equipment you recommend could one day help save a life.

You’ll represent a company that’s been trusted by first responders for generations, backed by industry‑leading products, exceptional support, and a team that’s passionate about serving those who serve others.

If you’re looking for a career where relationships matter, your work has purpose, and every sale makes a real difference—we’d love to hear from you.

Territory

Candidate should live within the assigned sales territory to effectively support customers, conduct on‑site demonstrations, and respond quickly to department needs.

ADA Requirements

• Stand, walk, bend, squat, twist, reach or otherwise move frequently
• Occasional repetitive motion and grasping; climbing to reach areas on equipment
• Lift, move or otherwise transfer up to 50 lbs. occasionally, >20 lbs. frequently
• Typically sits, grasp items and performs keyboarding for occasional operation of a computer
• Travel by car frequently, by air occasionally

This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. MacQueen will reasonably accommodate the known disabilities of qualified disabled individuals.

MacQueen is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color or creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, pregnancy, affectional preference, disability, age, marital status, familial status, protected veteran status, status with regard to public assistance, membership or activity in a local commission dealing with discrimination, or any other protected class status. All candidates to whom an offer is made will be required to pass a criminal background check and drug test.

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.