Fire Alarm Sales

APi Group; Buffalo (NY); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits package

401(k) with company match

Paid time off

Job summary

Davis-Ulmer Family of Companies, a Buffalo-based fire protection and life safety provider, is seeking a Fire Alarm Sales professional for Amherst, NY. You will build relationships with contractors, property managers, and end users to identify fire alarm opportunities and prepare compelling estimates and proposals.

You will coordinate with engineering, operations, and service teams to support projects, track activities in the CRM, and travel within the territory to meet targets.

Qualifications

• Must have strong communication and relationship-building skills.
• Experience preparing estimates and proposals.
• Proficiency with Microsoft Office and CRM platforms.

Responsibilities

• Develop and maintain relationships with contractors, property managers, and end users.
• Identify and pursue fire alarm sales opportunities in the territory.
• Prepare accurate estimates, proposals, and presentations for fire alarm systems.
• Coordinate with engineering, operations, and service teams to support projects.
• Track sales activities and forecasts in the CRM system.

Skills

Communication skills

Presentation skills

Relationship-building

Estimator experience

CRM proficiency

MS Office

Driver's license

Travel

Education

High school diploma or GED

Associate’s or bachelor’s degree

Tools

CRM platforms

Microsoft Office

Job description

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DU Family of Companies is a network of fire protection, life safety, and security service companies, protecting people and property across 35+ branches in 11 states. Founded in Buffalo, New York, in 1946 by Herman Ulmer and Joseph Davis, Davis-Ulmer has grown from a local fire protection company into a full-service life safety provider offering fire sprinkler, fire alarm and detection, suppression, and security solutions. Living our motto, ‘we protect what you value most,’ Davis-Ulmer offers a challenging and rewarding work environment for those passionate about keeping communities safe.

Due to continued growth, we are looking to add a Fire Alarm Sales professional to our Amherst, NY team. This role develops customer relationships, identifies fire alarm sales opportunities, and prepares estimates and proposals while coordinating with internal teams to support project execution. Success in this role requires strong communication, relationship-building, organization, and the ability to manage sales opportunities from prospecting through completion.

Key Responsibilities

• Develop and maintain relationships with contractors, property managers, building owners, engineers, and end users.
• Identify and pursue new fire alarm sales opportunities within the assigned territory.
• Prepare accurate estimates, proposals, and presentations for fire alarm systems and related services.
• Conduct site visits to evaluate customer needs and project requirements.
• Coordinate with engineering, operations, and service teams to support successful project execution.
• Maintain knowledge of NFPA codes, local authority having jurisdiction requirements, and industry standards.
• Generate and manage a sales pipeline through prospecting, networking, referrals, and existing customer relationships.
• Negotiate pricing, scope, and contract terms within company guidelines.
• Track sales activities, opportunities, and forecasts in the CRM system.
• Attend industry events, trade associations, and networking opportunities to promote company services.
• Support customers throughout the sales cycle and maintain relationships that encourage repeat business.
• Meet or exceed established sales and gross margin targets.

Qualifications

• High school diploma or GED.
• Strong communication, presentation, and relationship-building skills.
• Experience preparing estimates and proposals.
• Self-motivation and strong organizational and time management skills.
• Proficiency with Microsoft Office and CRM platforms.
• Valid driver’s license and ability to travel within the assigned territory.

Preferred Qualifications

• Associate’s or bachelor’s degree.
• Three or more years of experience in fire alarm, low-voltage, security, or related technical sales.
• Knowledge of fire alarm systems, life safety systems, and applicable industry standards.
• Ability to read construction drawings and specifications.

Physical Demands & Work Environment

• Travel within the assigned territory to meet with customers and visit project sites.
• Work in office and customer-site environments.
• Use a computer to prepare estimates, proposals, presentations, and sales records.

Compensation

The salary for this role is $60,000 to $80,000 per year , based on experience and qualifications.

As part of the DU Family of Companies, we believe that empowering and investing in our employees as leaders develops an organization that delivers innovative solutions and services that create a superior customer experience. The unique blend of our leader's abilities and the ownership of their work, combined with our culture and values, creates something that is simply described as the Davis-Ulmer difference.

Why Choose DU Family of Companies?

• Competitive Compensation - We offer a competitive wage based on your experience and qualifications.
• Comprehensive Benefits Package - Receive medical, dental, and vision insurance, a 401(k) with company match, and paid time off.
• Strength of the Family - As part of the DU Family of Companies, you gain the stability and resources of a growing network of industry-leading companies.
• Backed by APi Group - Benefit from the support and opportunity that come with being part of a global leader in safety services.
• Long-Term Career Relationships - We are committed to developing our employees and supporting long-term career growth.
• Values Match - Join a team that shares your commitment to safety, integrity, and service.

Davis-Ulmer Family of Companies is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

DAVIS-ULMER'S ENDURING PURPOSE: “To protect what people value most.”

All offers of employment are expressly contingent upon the satisfactory completion, in accordance with Company policy, of a pre-employment drug screening and background check.

Equal Opportunity Employer, including disabled and veterans.