FinTech Growth & Demand Gen Director

Archlabs.com; New York (NY); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Strong team

High impact work

Product-market fit

Team camaraderie

Great office at 199 Water Street

Lunch provided

Job summary

Arch, a fast‑growing fintech firm focused on automating private investments, seeks a Director of Growth Marketing to build and scale a demand engine across segments and lifecycle. You’ll own strategy, execution, and optimization of demand programs, collaborating with Product Marketing, Sales, and Partnerships to drive measurable outcomes and revenue.

The role requires 8+ years in growth/demand marketing, a track record in SaaS/fintech, and strong analytics.

Qualifications

• 8+ years of experience in growth marketing, demand generation, lifecycle marketing, or a related GTM marketing function.
• Deep experience building and scaling B2B demand generation programs, ideally within SaaS, fintech, financial services, or wealth technology.
• A track record of owning growth marketing strategy and execution across multiple channels, segments, and customer lifecycle stages.
• Experience building 0→1 marketing programs, processes, and infrastructure in a fast‑growing company environment.
• Demonstrated ability to connect marketing programs to measurable business outcomes, including pipeline creation, revenue impact, and customer expansion.
• Strong analytical skills and experience building attribution models, dashboards, and reporting frameworks to measure marketing effectiveness.
• Experience partnering closely with Sales teams to drive pipeline generation and create aligned go‑to‑market motions.
• Strong cross‑functional collaboration skills with experience partnering with Product Marketing, Revenue Operations, Partnerships, Customer Success, and executive stakeholders.
• A highly organized, detail‑oriented approach with strong ownership and follow‑through.
• Comfort operating in ambiguity and building scalable systems where processes do not yet exist.
• Experience working with marketing technology platforms such as HubSpot, Salesforce, and marketing automation tools.

Responsibilities

• Own and execute Arch’s demand orchestration strategy across customer segments, personas, channels, and lifecycle stages
• Build and scale structured acquisition, expansion, and retention programs that drive pipeline growth and customer engagement
• Develop multi‑channel growth programs across inbound, outbound, lifecycle, partner, and referral channels
• Partner with Product Marketing to align demand programs with product positioning, launches, and key market moments
• Build lifecycle marketing programs, including nurture tracks, segmentation strategies, and customer journeys that support acquisition, retention, and expansion
• Partner with Sales to align marketing campaigns with outbound motions, develop territory‑level micro campaigns, and create coordinated go‑to‑market strategies for high‑priority accounts
• Work closely with the Partnerships team to activate Arch’s partner network as a scalable demand generation channel
• Develop referral and network‑based growth programs that leverage Arch’s existing customer and partner ecosystem
• Partner with Marketing Operations to build and optimize the marketing technology stack, attribution model, and reporting infrastructure that connects programs to revenue outcomes
• Build scalable playbooks, processes, and operating rhythms that enable Arch’s growth marketing function to scale

Skills

Growth marketing

Demand generation

Lifecycle marketing

B2B marketing

SaaS marketing

Analytics

Attribution

Cross-functional collaboration

Marketing automation

Tools

HubSpot

Salesforce

Marketing automation

Job description

Arch, a fast‑growing fintech firm focused on automating private investments, seeks a Director of Growth Marketing to build and scale a demand engine across segments and lifecycle. You’ll own strategy, execution, and optimization of demand programs, collaborating with Product Marketing, Sales, and Partnerships to drive measurable outcomes and revenue.

The role requires 8+ years in growth/demand marketing, a track record in SaaS/fintech, and strong analytics.