Fine Wine and Spirits Specialist – MA Territory

Southern Glazer's Beverage Company of MA and RI; Boston (MA); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

Paid holidays

Long-term disability

Life insurance

Tuition reimbursement for WSET and Cic

Job summary

Southern Glazer’s Beverage Company of Massachusetts and Rhode Island is seeking a dynamic Fine Wine Sales Specialist to grow revenue across assigned On-Premise accounts in MA and RI. You will partner with sales teams to drive distribution, educate on brands, and manage programs that deliver long-term profitability.

You will lead negotiations, build relationships with key buyers, and represent premium wine brands at events.

Qualifications

• Bachelor’s Degree or an equivalent combination of education and experience.
• Five years of industry related sales experience within the distribution, hospitality or supplier community.
• Extensive wine knowledge including regions/varietals, product/food pairing techniques, basic production, and service.
• Comfortable using MS Office Suite.

Responsibilities

• Drive fine wine portfolio growth across assigned On-Premise accounts by identifying opportunities to expand distribution, increase velocity, and elevate brand presence.
• Serve as a fine wine subject matter expert and trusted account consultant, partnering with sales representatives, managers, suppliers, and customers to support strategic selling efforts.
• Lead the sales process for priority fine wine brands, including account targeting, portfolio presentations, brand education, program sell‑in, and positioning wines for long‑term success within each account.
• Execute account-level strategies that support fine wine pricing, programming, merchandising standards, promotional activity, and supplier objectives.
• Partner with field management and sales teams to communicate fine wine priorities, market standards, consumer trends, competitive insights, and best practices that drive consistent execution.
• Track and report account performance against revenue, distribution, placement, and supplier goals, using market insights to identify gaps and accelerate growth.
• Build and maintain strong relationships with key account buyers, managers, and decision-makers to deliver measurable fine wine results and strengthen customer partnerships.
• Collaborate with assigned sales teams to achieve monthly objectives, including work-withs, staff education, product training, tastings, samples, and fine wine placement goals.
• Create, coordinate, and attend premium account activations, including winemaker dinners, curated tastings, product launches, staff trainings, and consumer-facing fine wine events.
• Perform other job-related duties as assigned.

Skills

Sales experience

Wine knowledge

Relationship building

Negotiation skills

Public speaking

MS Office

Education

Bachelor’s degree or equivalent

Tools

MS Office Suite

Job description

Company Overview

Southern Glazer’s Beverage Company of Massachusetts and Rhode Island are part of Southern Glazer’s Wine & Spirits, the world’s pre‑eminent distributor of beverage alcohol, proudly a multi‑generational, family‑owned company with operations in 47 states plus the District of Columbia, the Caribbean, and Canada. We offer an array of careers focused on delivering a captivating and rewarding experience. We challenge our colleagues every step of the way and provide them with tools to grow, succeed and accomplish their personal and professional goals. Together, we can deliver the highest quality service to each of our customers and put you on the career path you’ve been looking for.

Company Overview

Southern Glazer’s Beverage Company of Massachusetts and Rhode Island are part of Southern Glazer’s Wine & Spirits, the world’s pre‑eminent distributor of beverage alcohol, proudly a multi‑generational, family‑owned company with operations in 47 states plus the District of Columbia, the Caribbean, and Canada. We offer an array of careers focused on delivering a captivating and rewarding experience. We challenge our colleagues every step of the way and provide them with tools to grow, succeed and accomplish their personal and professional goals. Together, we can deliver the highest quality service to each of our customers and put you on the career path you’ve been looking for.

Position Summary

Responsible for growing the MA Fine Wine and Spirits revenue in assigned accounts and achieving customer objectives, Key Performance Indicators, and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long‑term growth.

Daily/Position Responsibilities (Other duties may be assigned)

• Drive fine wine portfolio growth across assigned On‑Premise accounts by identifying opportunities to expand distribution, increase velocity, and elevate brand presence.
• Serve as a fine wine subject matter expert and trusted account consultant, partnering with sales representatives, managers, suppliers, and customers to support strategic selling efforts.
• Lead the sales process for priority fine wine brands, including account targeting, portfolio presentations, brand education, program sell‑in, and positioning wines for long‑term success within each account.
• Execute account‑level strategies that support fine wine pricing, programming, merchandising standards, promotional activity, and supplier objectives.
• Partner with field management and sales teams to communicate fine wine priorities, market standards, consumer trends, competitive insights, and best practices that drive consistent execution.
• Track and report account performance against revenue, distribution, placement, and supplier goals, using market insights to identify gaps and accelerate growth.
• Build and maintain strong relationships with key account buyers, managers, and decision‑makers to deliver measurable fine wine results and strengthen customer partnerships.
• Collaborate with assigned sales teams to achieve monthly objectives, including work‑withs, staff education, product training, tastings, samples, and fine wine placement goals.
• Create, coordinate, and attend premium account activations, including winemaker dinners, curated tastings, product launches, staff trainings, and consumer‑facing fine wine events.
• Perform other job‑related duties as assigned.

Minimum Qualifications

• Bachelor’s Degree or an equivalent combination of education and experience
• Five years of industry related sales experience within the distribution, hospitality or supplier community
• Valid state motor vehicle operator’s license and ability to obtain and maintain auto liability insurance by State laws
• Extensive wine knowledge to include regions/varietals, product/food pairing techniques, basic production, and service
• Comfortable using MS Office Suite

Preferred Qualifications

• Relationship building skills and ability to adapt and assist a variety of customer groups and varying personality types
• Must have strong negotiation skills; demonstrate an entrepreneurial spirit
• Ability to create and sell innovative ideas
• Self‑motivated, goal oriented, focused, and assertive individual who needs a little direction or supervision
• Must be available to work occasional evening hours, including attendance at company, customer, and industry events. This role is expected to support events approximately two to three evenings per week, based on business needs.
• Ability to participate in business meetings, company initiatives and events upon request
• Ability to engage in frequent public speaking in front of large groups
• Proficient at reviewing comparative sales data for analysis

Compensation

Southern Glazer’s offers a competitive compensation package with expected annual total earnings between $120,000 – $140,000/year including incentives. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate’s education, skills and experience and will make an offer appropriately.

What We Offer

Southern Glazer’s Beverage Company provides benefits, support programs, resources and expertise to help employees live healthier and safer lives—at work, and on the road.

Eligibility for the following benefits depends on employment status.

• Competitive compensation package
• Harvard Pilgrim Medical insurance
• Guardian Dental insurance
• VSP vision insurance
• Hyatt Legal Plans
• Generous Paid Time Off
• Paid Holidays
• Company paid Long Term Disability
• Company paid Life Insurance
• Confidential Employee Assistance Program
• Supplemental Insurance options
• Medicare Specialist for retirement planning
• 100% paid tuition for WSET and Cicerone certification programs

EEO Employer Statement

Southern Glazer's Beverage Company, an Affimative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Southern Glazer’s Beverage Company provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees.