Financial Content Writer, Asset Management Marketing

Northern Trust Corporation; New York (NY); Hybrid; USD 109,000 - 187,000; Full time

Job summary

Northern Trust Corporation is seeking a Financial Writer to create compelling content for marketing campaigns supporting investment solutions. This role requires a strong understanding of financial markets, excellent writing skills, and collaboration with various teams to develop insightful and engaging content. The successful candidate will participate in a hybrid work model, contributing to the organization's strategic objectives while working flexibly.

Qualifications

• 5-7 years of experience in content marketing and investment thought leadership writing.
• Ability to translate concepts into visual infographics stories.
• Experience with equity, fixed income and alternative asset classes.

Responsibilities

• Craft thought leadership content in various formats including articles, videos, and infographics.
• Partner with marketing to drive lead generation and engagement.
• Tailor content for institutional, wealth, and intermediary client segments.

Skills

Strong interpersonal skills

Problem-solving skills

Ability to create compelling content

Intellectual curiosity

Understanding of financial markets

Education

Bachelor’s degree in finance, marketing, journalism or writing-related field

Job description

Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.

Northern Trust is proud to provide innovative financial services and guidance to the world’s most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service.

It is an exciting time to join Northern Trust Asset Management, as we are investing to drive innovation and growth — with marketing playing a critical role.

The Financial Writer turns our wide investment expertise and deep knowledge of financial markets into compelling insights for the institutional, wealth and intermediary client segments. Reporting to the Head of Content Strategy and Communications, the writer will collaborate with our investment experts, client marketing managers and distribution teams to deliver content that supports our strategic marketing goals and provides actionable insights to the right audience for use in driving engagement and brand awareness within our marketing campaigns. As a content strategist and creator in the asset management industry, the writer will bring thought leadership insights to life, effectively adapting narratives from long-form through micro-content, including commentary, insight and research papers, e-books, flip-books, web articles, videos, infographics and more.

As a strong strategist, the writer will be adept at innovating topic ideas and executions based on campaign goals and aligned to product and capability business strategy. With technical knowledge, and understanding of the nuances of these client segments, they can participate in discussions with investment and product leaders to flesh out topic outlines, while partnering with sales leaders to understand business and client needs and brining the creativity to innovate packaging and narrative development.

The key responsibilities of the role include :

• Craft thought leadership in various long and short forms, including articles, videos, infographics, market insights, insight papers, e-books and research papers
• Partner with the head of content marketing on the development of content needed to drive lead generation and engagement tactics within marketing campaigns built to drive the firm’s strategic goals
• Execute timely, concise and actionable content on deadline and within budget.
• Generate compelling ideas for content that align to marketing and business goals and highlight the value and differentiators of our investment solutions
• Develop partnerships with our investment experts, product managers, sales leaders and compliance team to aid smooth execution
• Ensure all content aligns with our brand voice and messaging guidelines, ensuring provocative, attention-grabbing narratives that cut through and create memorable, lasting awareness.
• Tailor content for our institutional, wealth and intermediary client segments, with a growing understanding of the sophistication level and nuances of each audience
• Manage multiple projects simultaneously for timely, high-quality output
• Communicate content plans and results to stakeholders
• Provide insightful, data-informed recommendations to maximize impact of content across promotional channels
• Keep abreast of developments in financial markets to ensure that content is relevant for our audiences

Skills / Qualifications :

• Bachelor’s degree, preferably in finance, marketing, journalism or other writing-focused area of study
• 5-7 years of experience in content marketing and investment thought leadership writing for an investment manager
• Strong interpersonal skills and ability to help influence stakeholders in relation to content marketing strategy and best practices. Demonstrated experience collaborating with stakeholders across marketing, investments, sales and product teams.
• A strong understanding of financial markets, investment products and data sets and economic concepts
• Ability to translate concepts into visual infographics stories.
• Deep experience with marketing equity, fixed income and alternative asset classes and across mutual funds, interval funds, ETFs and Custom SMAs
• Ability to create commercially creative and compelling and concise content in various formats (samples will be requested)
• Strong editorial judgment to ensure appropriate content and messaging for external audiences
• Intellectual curiosity and strong commercial mindset with the skill to transform technical concepts into simple, clear, concise content that sells
• Demonstrated ability to multi-task, ¬ effectively managing and navigating multiple projects, stakeholders and competing objectives
• Strong problem-solving skills and collaborative work style
• Ability to use data to increase usage / effectiveness of content and suggest strategy shifts
• Understanding of the US and International regulatory requirements / regulations
• Driven, self-motivated, high-performing mindset

We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home.

Salary Range :

109,940 - 186,760 USD

Working with Us :

As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.

Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve!Join a workplace with a greater purpose.

We’d love to learn more about how your interests and experience could be a fit with one of the world’s most admired and sustainable companies! Build your career with us andapply today.#MadeForGreater

Reasonable accommodation

Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at .

We hope you’re excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.

Apply today and talk to us about your flexible working requirements and together we can achieve greater.